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Redesigned Corporate Identity and nowEDC Software Upgrade Reflect Datatrial's Commitment To Stress Free Study Delivery
Date:6/22/2009

Boutique Clinical Data Organization Unveils New Logo and Message to Supplement Improvements in Configurable nowEDC(TM) Software

RALEIGH, N.C., June 22 /PRNewswire/ -- Datatrial, a boutique clinical data organization specializing in custom approaches to study delivery, has announced a new corporate identity, as well as the release of version 2.0 of its nowEDC software-on-demand application.

The updated corporate identity includes the adoption of the new tagline "Stress Free Study Delivery," which captures Datatrial's ability to make clinical studies less of a trial by serving as a virtual extension of customers' teams. Using research that incorporated external feedback, surveys and competitive research, the updated messaging helps to express the company's awareness that customers value consistent pricing, timeliness, site support and outstanding service delivery.

"Our research revealed that our partners thought of us as easy to do business with, flexible, adaptive, and service-oriented," said Datatrial chief executive officer Adam Black. "When you add all those benefits together, it became clear that 'stress free study delivery' was a natural reflection of Datatrial's corporate culture. Our findings also informed our new logo, which visually displays our forward momentum and the bridge that we build between our team and a customer's team, as well as the support we provide to get our customers from expectations to results."

To complement the new branding initiative, Datatrial completed its ongoing development push to make its software more configurable and even more user-friendly. As part of the company's emphasis on continued improvement, the newest version of nowEDC sports enhancements to the underlying architecture to speed up access, augment the user interface and provide flexibility in study structure to accommodate many different types of trials. While the database has been completely re-engineered, it retains compatibility with the previous modules.

"The latest version of nowEDC, combined with our full validation, ISO certification, top-notch quality processes and impeccable audit results, aims to show our customers and partners that they can trust that we are doing the right things, in the right ways, for the right reasons," said Black. "Not only do we have the flexibility to deliver both paper and EDC studies, but we also possess the wisdom to recommend the best approach for their specific needs. Should those needs dictate that nowEDC is the best solution for them, they'll know that they're getting a version that is fast, easily deployed and user-friendly."

The redevelopment of nowEDC aims to make it even easier for customers to use and even faster to get real-time data from their clinical research, while the logo and messaging demonstrate that Datatrial is responsive to the ever-changing clinical research industry--and its ever-improving place within it. Combined, these latest moves highlight the company's dedication to serving its customers and partners with maximum efficiency and minimum stress.

"In the current economic climate, there is more pressure on clinical research companies to design studies that make sense from both time and budgetary standpoints," said Black. "Meeting those demands has been made easier by the fact that we choose the companies that have the same team-oriented approach as us--so each customer is our most important customer. And because we treat them as part of the team, we are as invested as they are in their clinical trial.

"Our new corporate identity and upgraded software offer tangible proof that we are not only offering our customers service excellence, but listening to what they tell us, which is important as well."

About Datatrial

Datatrial is a boutique clinical data organization that provides the reliability of a big company, but the personalized service and flexibility of a more nimble provider. With more than 10 years of experience, we can design and deliver your study with insight and expertise, whether you want it conducted in paper or through our own innovative eClinical technologies. We offer thorough data management and bio-statistical services, as well as a suite of consulting and training options. Through our exceptional service delivery and a deep understanding of data best practices, we make clinical studies less of a trial.

For more information about Datatrial, please visit www.datatrial.com.


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SOURCE Datatrial
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