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Redesigned Corporate Identity and nowEDC Software Upgrade Reflect Datatrial's Commitment To Stress Free Study Delivery
Date:6/22/2009

Boutique Clinical Data Organization Unveils New Logo and Message to Supplement Improvements in Configurable nowEDC(TM) Software

RALEIGH, N.C., June 22 /PRNewswire/ -- Datatrial, a boutique clinical data organization specializing in custom approaches to study delivery, has announced a new corporate identity, as well as the release of version 2.0 of its nowEDC software-on-demand application.

The updated corporate identity includes the adoption of the new tagline "Stress Free Study Delivery," which captures Datatrial's ability to make clinical studies less of a trial by serving as a virtual extension of customers' teams. Using research that incorporated external feedback, surveys and competitive research, the updated messaging helps to express the company's awareness that customers value consistent pricing, timeliness, site support and outstanding service delivery.

"Our research revealed that our partners thought of us as easy to do business with, flexible, adaptive, and service-oriented," said Datatrial chief executive officer Adam Black. "When you add all those benefits together, it became clear that 'stress free study delivery' was a natural reflection of Datatrial's corporate culture. Our findings also informed our new logo, which visually displays our forward momentum and the bridge that we build between our team and a customer's team, as well as the support we provide to get our customers from expectations to results."

To complement the new branding initiative, Datatrial completed its ongoing development push to make its software more configurable and even more user-friendly. As part of the company's emphasis on continued improvement, the newest version of nowEDC sports enhancements to the underlying architecture to speed up access, augment the user interface and provide flexibility in study structure to accommodate many different types of trials. While the database has been completely re-
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