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Red Cross Raises More Than $32 Million Via Mobile Giving Program
Date:2/11/2010

More than 3 million people have texted "HAITI" to 90999 to make a $10 donation

WASHINGTON, Feb. 11 /PRNewswire-USNewswire/ -- Hundreds of thousands of cell phone users have made $10 donations to the American Red Cross Haiti Relief and Development Fund by sending the word "Haiti" to 90999, raising a record-shattering $32 million in mobile giving for the ongoing relief efforts.

(Logo:  http://www.newscom.com/cgi-bin/prnh/20090108/RedCrossLOGO)

The mobile giving program was established within hours of the January 12 earthquake in Haiti through the efforts of the U.S. State Department, Mobile Accord/mGive Foundation, CTIA – The Wireless Association, and the American Red Cross.

The text "Haiti" to 90999 has been an easy and efficient way for people to lend their support to those affected by the earthquake, and has been widely promoted during major televised events such as the Super Bowl and the Grammy Awards and through public service advertisements by First Lady Michelle Obama and by a number of celebrities. For example, a promotion of the text "Haiti" to 90999 during the Super Bowl resulted in a jump in mobile donations that pushed the total past $32 million.

Donations from the mobile giving pr
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SOURCE American Red Cross
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