Navigation Links
Red Cross Leader Describes First-Year Triumphs, Challenges
Date:7/21/2009

Gail McGovern Speaks on Navigating a Non-Profit Through Turbulent Economic Waters

WASHINGTON, July 21 /PRNewswire-USNewswire/ -- In a speech today at the National Press Club in Washington, D.C., Gail McGovern, President and CEO of the American Red Cross, described the challenges of running a nonprofit in the recession but also pointed to success in cutting the organization's deficit by 75 percent and surpassing its goal of raising $100 million in nine months.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090108/RedCrossLOGO)

McGovern outlined the unusual demands thrust upon the Red Cross in her first year at the helm, a multitude of major natural disasters, the organization's financial troubles, and the economic crisis.

"The fact is, this economy is presenting many challenges for non-profits. But it's also providing the impetus for the American Red Cross and other non-profits to make needed and sometimes overdue changes. Simply put, there's a greater acceptance to change in a crisis."

During the last year, Red Cross responded to eight named hurricanes, a record tornado season, the worst wildfires in California history, and flooding in the Midwest -- all of which emptied its disaster relief fund coffers. The organization faced an operating deficit of $209 million. In addition, the country entered into a recession, which led more people to seek assistance at a time when fundraising has been difficult.

"These are extraordinarily difficult times for non-profits, businesses and families across the nation. I believe that if we focus on our mission, are outstanding stewards of our donor's dollars, seek new ways to engage donors, leverage new tools and look towards the horizon, we'll weather the storm," said McGovern. "When times are tough, the country needs us even more, and we're committed to be at our very best," she said.

Non-profit organizations must continually demonstrate that donations are well spent. "We must be relentless in demonstrating that their hard-earned money is well spent," McGovern reported. She noted that through a strong collective effort, the Red Cross was able to drive down its deficit from $209 million a year ago to $50 million today -- a 75 percent cut and $86 million better than expected.

Fundraising can be a particular challenge during tough economic times. "We fielded a combination of tactics from good old-fashioned community outreach to digital media," the Red Cross leader said. "We learned that the key was to set our sights high and try lots of different approaches", adding that these techniques had yielded $95 million in cash and $15 million in in-kind donations, surpassing the original $100 million goal.

Finally, McGovern stressed the importance of looking ahead while dealing with the daily challenges, recognizing that planning for the future is key. "Cost-consciousness is a critical element for success for non-profits, but it can only take you so far. We all need to ensure that we look toward the future to stay relevant and to grow," she said.

About the American Red Cross: The American Red Cross shelters, feeds and counsels victims of disasters; provides nearly half of the nation's blood supply; teaches lifesaving skills; and supports military members and their families. The American Red Cross is a charity, not a government agency, and depends on volunteers and the generosity of the American public to perform its humanitarian mission.


'/>"/>
SOURCE American Red Cross
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. American Red Cross Charged With Bio-Hazardous Waste Dumping
2. Blue Cross Blue Shield of Massachusetts and Atrius Health Sign Alternative Quality Contract
3. Anthem Blue Cross and Blue Shield in New Hampshire Gives Boost to Help Small Businesses in the Granite State
4. American Red Cross President to Address National Press Club Luncheon
5. Blue Cross and Blue Shield of Illinois Urges Constant Vigilance Against Growing Threat of Killer Superbug
6. Travel Nurse Across America Expands Into New Offices
7. Blue Cross and Blue Shield of Illinois Awards $1.4 Million to 14 Community Initiatives in Chicago and Downstate
8. Blue Cross Foundation Grants Focus on Improving Immigrant Health
9. QHR Client Hospital Holy Cross Hospital Named Recipient of American Hospital Association 2009 NOVA Award
10. Independence Blue Cross Expands Its Preventive Health Efforts With Focus on Heart Disease and Diabetes
11. Hospital Care for Heart Attack, Heart Failure Patients Varies Across Nation
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/8/2016)... ... February 08, 2016 , ... Brenntag Specialties, Inc.(BSI) ... Food & Beverage and Dietary Supplement market segments across ... and USA geographies east of the Rocky Mountains since 2012. Consistent performance ...
(Date:2/8/2016)... (PRWEB) , ... February 08, 2016 , ... ... BantamPro L top-load case packer for pouches, bags, and flow wrapped products at ... help co-packers and specialty product manufacturers step up to semi-automatic or fully-automatic case ...
(Date:2/8/2016)... (PRWEB) , ... February 08, 2016 , ... ... community enrichment program serving the greater Venice, FL area, has initiated a fundraiser ... in a car accident just four days after Christmas. To support this beautiful ...
(Date:2/8/2016)... ... February 08, 2016 , ... ... of organizations. DocuSyst provides a cloud hosted environment for FileHold software that ... integration with various 3rd party applications using the FileHold web services API. DocuSyst ...
(Date:2/8/2016)... ... 08, 2016 , ... Joshua Rosenthal, PhD, Chief Scientific Officer ... use newly released government data on populations and physicians to better calculate risk ... the value they create to succeed in new economic models for value based ...
Breaking Medicine News(10 mins):
(Date:2/8/2016)... CARLSBAD, Calif. , Feb. 8, 2016  HemaFlo Therapeutics, ... Office (USPTO) has issued US Patent Number 9,119,880 covering the ... Dale Peterson , PhD, HemaFlo,s founder, said, "We ... technology." --> Dale Peterson , PhD, HemaFlo,s ... such a powerful technology." --> Dale ...
(Date:2/8/2016)... 8, 2016  Dynatronics Corporation (NASDAQ: DYNT ... devices and rehabilitation equipment for the physical therapy, ... Broncos, football team for winning the 2016 World ... Chairman and Chief Executive Officer.  "The Broncos have ... forward to enhancing their athletic achievements with our ...
(Date:2/8/2016)... RICHMOND, Calif. , Feb. 8, 2016 /PRNewswire/ ... leader in therapeutic genome editing, announced that the ... the Company,s Investigational New Drug (IND) application for ... a life-long therapy for Mucopolysaccharidosis Type I (MPS ... and enables Sangamo to initiate a Phase 1/2 ...
Breaking Medicine Technology: