Red Cross Blood Donor and Volunteer Featured on mtvU's 'CAU...(al Red Cross Blood Services region a few...),Health

The new mtvU series is an extension of the Windows Live Messenger i'm Initiative, in which Microsoft donates a portion of the program's advertising revenue to one of several cause-related organizations each time a user has a conversation using the instant messaging software. The Red Cross is one of ten organizations receiving donations through this initiative, and is guaranteed by Microsoft to receive at least $100,000. Individuals can sign-up to support the American Red Cross through the i'm Initiative by visiting http://im.live.com.

Watch Krysta's video online at http://think.mtv.com/044FDFFFF0098989400170098BC88/

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The American Red Cross helps people prevent, prepare for and respond to emergencies. Last year, almost a million volunteers and 35,000 employees helped victims of almost 75,000 disasters; taught lifesaving skills to millions; and helped U.S. service members separated from their families stay connected. Almost 4 million people gave blood through the Red Cross, the largest supplier of blood and blood products in the United States. The American Red Cross is part of the International Red Cross and Red Crescent Movement. An average of 91 cents of every dollar the Red Cross spends is invested in humanitarian services and programs. The Red Cross is not a government agency; it relies on donations of time, money, and blood to do its work.