Navigation Links
Red Cross Appoints Peggy Dyer as Chief Marketing Officer
Date:7/23/2009

New CMO Brings Corporate Marketing Experience to Red Cross Mission

WASHINGTON, July 23 /PRNewswire-USNewswire/ -- The American Red Cross has appointed Peggy Dyer as Chief Marketing Officer (CMO), a new position overseeing the development and execution of marketing strategy for the 128-year-old nonprofit. Dyer, who is a leader in the marketing field, possesses a wealth of knowledge and expertise in strategic and segment marketing, market intelligence, marketing management and marketing communications.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090108/RedCrossLOGO)

"I am excited to welcome a world class CMO to the Red Cross. With more than 30 years of marketing experience for some of America's top companies, Peggy will help us maximize the impact of our already powerful and unique brand," said Gail McGovern, President and Chief Executive Officer of the American Red Cross. "In addition, Peggy's experience with major companies and their regional offices will enable us to provide the tools and support our more than 700 chapters need to leverage the Red Cross brand in local communities."

Dyer has an impressive track record of representing well-known companies, including Citigroup, Sara Lee Corporation and the Quaker Oats Company. Most recently, Peggy spent 10 years with the Allstate Insurance Company, where she oversaw marketing strategy and program management across multiple lines of business for the insurance firm's 13,000 agencies, call centers and the Internet. Dyer also helped the insurance giant transform its consumer strategy and operations and developed successful new products to meet auto and homeowner insurance buyers' needs.

"The Red Cross brand is one of the most iconic and trusted brands in the world. I am eager to engage Red Cross volunteers, donors, supporters and the people we serve to help strengthen and grow this wonderful brand. It's a true honor to know our work will increase the public's appreciation for the brand and advance the Red Cross mission of helping people face emergencies -- whether it's a hurricane or a heart attack, a call for blood or a call for help," said Dyer.

Dyer holds a Bachelors and Masters of Science in Journalism from Northwestern University and an M.B.A. in Marketing and Finance from the University of Chicago.

About the American Red Cross:

The American Red Cross shelters, feeds and counsels victims of disasters; provides nearly half of the nation's blood supply; teaches lifesaving skills; and supports military members and their families. The Red Cross is a charitable organization -- not a government agency -- and depends on volunteers and the generosity of the American public to perform its humanitarian mission. For more information, please visit www.redcross.org or join our blog at www.redcrosschat.org.


'/>"/>
SOURCE American Red Cross
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Abilify Has Made Strong Gains in Patient Share Across All Lines of Therapy Since Last Years Analysis of Prescribing Trends in Schizophrenia
2. KLOS & Red Cross Set to Rock SoCal With Massive 5 Day Blood Drive
3. Red Cross Leader Describes First-Year Triumphs, Challenges
4. American Red Cross Charged With Bio-Hazardous Waste Dumping
5. Blue Cross Blue Shield of Massachusetts and Atrius Health Sign Alternative Quality Contract
6. Anthem Blue Cross and Blue Shield in New Hampshire Gives Boost to Help Small Businesses in the Granite State
7. American Red Cross President to Address National Press Club Luncheon
8. Blue Cross and Blue Shield of Illinois Urges Constant Vigilance Against Growing Threat of Killer Superbug
9. Travel Nurse Across America Expands Into New Offices
10. Blue Cross and Blue Shield of Illinois Awards $1.4 Million to 14 Community Initiatives in Chicago and Downstate
11. Blue Cross Foundation Grants Focus on Improving Immigrant Health
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:5/24/2016)... ... May 24, 2016 , ... BTC Media, a ... event, Distributed: Health, to be held in Nashville, Tennessee on September 7, 2016. ... 24-hour Hackathon preceding the event will host teams from around the world, competing ...
(Date:5/24/2016)... ... May 24, 2016 , ... i2i, ... identity and website at its “Transforming Outcomes” User Conference in Las Vegas on ... i2i’s ongoing success to set the market standard for meaningful population health management. ...
(Date:5/24/2016)... ... 24, 2016 , ... Local engineering firm, Timmons Group, announced ... located in Woodbridge, VA. The project includes a brand new operating room ... The new 2 story building houses the Central Sterile department, Sterile prep area ...
(Date:5/24/2016)... CA — , ... ... appointment of three new members of its Advisory Board. Joining ... and Sarah Kusch. “All three of them embody the mission of ... We are very fortunate to have them as we continue to ...
(Date:5/24/2016)... ... ... A newly released report reveals that improving life outcomes for boys and ... face-to-face interactions and online. In “Heard, Not Judged – Insights into the Talents, Realities ... mobile digital devices can be an effective tool to help boys and men of ...
Breaking Medicine News(10 mins):
(Date:5/23/2016)... --Diplomat Pharmacy, Inc. (NYSE: DPLO) announced today the start ... hands-on learning experience is a 12-week summer program, May ... and Internship programs bring participants to ... are provided optional housing free of charge through Diplomat ... Riverfront Residence Hall to foster communication and collaboration among ...
(Date:5/23/2016)... , May 23, 2016 ... Devices, Diagnostics and Monitoring, and Vision Care ... Which areas are going to grow at the fastest ... revenues to 2026, assessing data, trends, opportunities and prospects. ... charts, and graphs. Discover the most lucrative areas in ...
(Date:5/23/2016)... 23, 2016 Experts from various ... Medicine and the role of technology in innovative ... The First International Conference of VPS-Penn Medicine opened in ... and presence of Sheikh Nahyan bin Mubarak Al Nahyan, Minister ... Medicine, which helps provide personalized medicine and tailor-made healthcare in ...
Breaking Medicine Technology: