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Recognized Authority on Boomers Over 50 to Present an Environments for Aging Webinar

NEW YORK, April 24 /PRNewswire/ -- ENVIRONMENTS FOR AGING 2008 WEBINAR SERIES, produced by Vendome Group and the Center for Health Design, is pleased to announce that Matt Thornhill, well known speaker and author of Boomer Consumer: Ten New Rules for Marketing to America's Largest, Wealthiest, Most Influential Group, will be presenting a May 14th webinar: "New Rules for Marketing to the Boomer Consumer."

Matt Thornhill is Founder and President of The Boomer Project, a nationally recognized market research and consulting company focusing on Baby Boomers. The Boomer Project conducts extensive studies on the Boomer generation, to determine how to connect with and best serve that population segment.

Mr. Thornhill's presentation will focus on proprietary research findings from the Boomer Marketing Report providing attendees with exclusive insight on how to effectively communicate, serve and sell to this increasingly important cohort.

Participants in this program will:

* Discover why Boomers respond to marketing the way they do now (hint:

it's rooted in Boomer psychology, sociology and anthropology)

* Learn the importance of structuring emotionally meaningful and positive


* See how to craft messages that are relevant to Boomers.

* Be able to ask questions live during the program.

Mr. Thornhill's webinar is scheduled for Wednesday, May 14th, at 1:00 p.m. Eastern Time. To register, please visit

Vendome Group is a New York based media company that publishes magazines, newsletters, research reports and trade books in addition to providing live conferences in the areas of healthcare, real estate and construction.

This one-hour webcast will begin at 1 p.m. Eastern Time.

To register for this event or for additional information, please visit or contact Richard Jarvis at (212) 812-1413 or

Copyright©2008 PR Newswire.
All rights reserved

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