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Recession-resistant Marketing Requires Innovative Steps
Date:3/19/2009

Seasoned media and marketing communications pros pool complementary resources to help advertisers fight recession

Tampa, FL, (PRWEB) March 19, 2009 -- Don't write off your 2009 marketing or advertising efforts just yet, counsel the seasoned marketing professionals at Marshall Advertising and Zelen Communications. These trying economic times can be an unprecedented opportunity for those willing to take innovative action to keep their products and services on the front lines.

The two award-winning firms have done just that by pooling their own complementary resources of efficient media buying and dynamic creative talent to form a new strategic alliance dubbed mindmerge.

These allies offer clients and prospects the best of media planning and buying expertise, in addition to analyzing and tracking sales results, via Marshall Advertising and the most innovative creative approaches for marketing and branding via Zelen Communications. Both firms will continue to work with their individual clients to avoid conflicts of interest; mindmerge is for those clients and prospects that will most benefit from the cross-pollenization offered by the two entities.
   
This natural alliance of Kevin Marshall, president and owner of Marshall Advertising; Terry Zelen, president and owner of Zelen Communications; and Fulton Smith-Sykes, Zelen client director, and Cherie Shive-Umbarger, Marshall media director, both former senior marketing executives at Outback, offers clients and prospects an unparalleled level of advertising, marketing, and media insight. The foursome has joined hands to create an unbeatable force that can help advertisers build a strategic brand that will have relevance and resonance with customers and future customers.

"In these extraordinarily tough economic times," says Kevin Marshall, "every company out there needs to reth
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Source: PRWeb
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