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Recession-resistant Marketing Requires Innovative Steps

Seasoned media and marketing communications pros pool complementary resources to help advertisers fight recession

Tampa, FL, (PRWEB) March 19, 2009 -- Don't write off your 2009 marketing or advertising efforts just yet, counsel the seasoned marketing professionals at Marshall Advertising and Zelen Communications. These trying economic times can be an unprecedented opportunity for those willing to take innovative action to keep their products and services on the front lines.

The two award-winning firms have done just that by pooling their own complementary resources of efficient media buying and dynamic creative talent to form a new strategic alliance dubbed mindmerge.

These allies offer clients and prospects the best of media planning and buying expertise, in addition to analyzing and tracking sales results, via Marshall Advertising and the most innovative creative approaches for marketing and branding via Zelen Communications. Both firms will continue to work with their individual clients to avoid conflicts of interest; mindmerge is for those clients and prospects that will most benefit from the cross-pollenization offered by the two entities.
This natural alliance of Kevin Marshall, president and owner of Marshall Advertising; Terry Zelen, president and owner of Zelen Communications; and Fulton Smith-Sykes, Zelen client director, and Cherie Shive-Umbarger, Marshall media director, both former senior marketing executives at Outback, offers clients and prospects an unparalleled level of advertising, marketing, and media insight. The foursome has joined hands to create an unbeatable force that can help advertisers build a strategic brand that will have relevance and resonance with customers and future customers.

"In these extraordinarily tough economic times," says Kevin Marshall, "every company out there needs to rethink its business model and take the bold steps that are absolutely necessary to break out of the pack. One of the best ways to do that is to work with a team like mindmerge, which specializes in revolutionary approaches to selling. This is all about survival and setting them up for success when the economy rebounds."

Mr. Marshall emphasizes that research clearly shows that those companies that maintain marketing visibility through a recession inevitably have stronger and more prolonged success when the recession ends. Marshall Advertising's long standing relationships with media companies along with its innovative and creative approaches to provide breakthrough solutions for advertisers in both difficult and prosperous times is unparalleled in the market.
In addition to their fresh approach to marketing communications, the mindmerge team members strongly believe in the importance of long-term commitments with clients based on the sustaining values of trust and respect; the relentless pursuit of quality service and innovation; and interactive communication and collaboration.
According to Terry Zelen, "By merging our knowledge and experience, we have created a powerful, synergistic team that knows no bounds when it comes to developing remarkably robust marketing communications efforts and putting those messages in front of the people who can move market segments, even in this economic downturn."
To learn more about mindmerge, visit the web site at

About Zelen Communications
Zelen Communications was established in 1992 and offers an array of marketing communications services ranging from print campaigns, direct mail, brochures, signage, billboards, logos, and corporate identity packages to radio advertising, web site development, web banners, streaming videos, interactive web content, corporate videos, e-mail blasts, and viral marketing. The Tampa firm's regional and national clientele includes Solicore Powered Solutions, Beef 'O'Brady's Restaurants, Bill Jackson's Store for Adventure, Lykes Insurance, Gospel Music Channel, Creative Mailbox & Sign Designs, USC Consulting Group, and the Warrick Dunn Foundation, among others.

About Marshall Advertising
Since 2000, Marshall Advertising, a Tampa, Florida-based media buying service, has worked with local, regional and national advertisers to place television, radio, cable, outdoor, print, and internet advertising. The firm currently handles or manages the media buying for Kane Furniture, Savon Furniture, WFLA-TV/NBC (Tampa), Tampa Bay Lightning (NHL Hockey Team), Tampa Tribune, Tampa Bay Storm (Arena Football Team),, Suncoast Schools Federal Credit Union, WESH-TV/NBC (Orlando), Honda Grand Prix of St. Petersburg/Andretti-Green Promotions (IRL Race), WPBF-TV/ABC (West Palm Beach), WDSU-TV/NBC (New Orleans) and KOAA-TV/NBC (Colorado Springs).

About Kevin Marshall
Prior to founding Marshall Advertising with his wife Jennifer in 1994, Kevin Marshall spent two-and-a-half years as vice president for Marshall Marketing & Communications (MM&C), a national marketing research company specializing in consumer research and consulting in the implementation of data for advertising purposes. Earlier, he spent six years selling advertising both locally and nationally for television stations nationwide. Kevin's advertising sales career began at KDKA Radio in Pittsburgh and WHTQ Radio in Orlando and continued at WTVT-TV in Tampa, where he rose to top account executive and garnered Sales Person of the Year awards. His experience also includes stints in Atlanta, where he represented the advertising sales efforts of WTVT-TV and 11 other TV stations. Kevin is a graduate of Miami University in Oxford, Ohio.

About Terry Zelen

Terry Zelen is a seasoned creative director with more than 20 years of experience in advertising and marketing. As president and owner of Zelen Communications, he manages a team of designers, programmers, account management, and print production personnel, and cultivates their talents while ensuring the highest level of quality.
As an advertising pioneer who embraced today's technology in its early stages, Terry is a rare breed of creative talent: one who deftly combines the importance of branding and strategic thinking with design that's both functional and easy to use. The results are products that work hard to meet clients' marketing goals with the "wow factor."

Terry has received numerous accolades from the American Advertising Federation for work on behalf of local, regional and national clients. He earned B.A.s from the University of Tampa in marine science and biology and a minor in Art.

About Fulton Smith-Sykes
Prior to joining Zelen as account director, Fulton was vice president of marketing and advertising for Outback Steakhouse, where she oversaw the monumental task of coordinating and implementing the branding and retail efforts of nearly 800 restaurants nationwide. She began her career nearly 20 years ago, working on accounts such as McDonald's and Taco Bell at some of the highest-profile advertising agencies in Atlanta.

From there she joined West/Wayne Advertising in Tampa where, as director of client services, she managed the firm's two largest accounts, Publix Super Markets and Outback Steakhouse. Fulton is a member of Who's Who in American Colleges and Universities, Who's Who in Women, and Who's Who Worldwide. Her charitable efforts include Take Stock in Children as a mentor and marketing board member, Meals on Wheels, Autism Speaks, and Hannah's Buddies. She is a graduate of the University of North Florida.

About Cherie Shive-Umbarger

Cherie Shive-Umbarger is media director at Marshall Advertising. She was formerly vice president of media relations for Outback Steakhouse, where she managed a $110 million budget and provided the strategic thinking and analytical planning to maximize media dollars. Her career in advertising began in 1978 as a media buyer at Advanswers Media Programming in St. Louis for such national and regional brands as Monsanto, Ralston Purina, Six Flags, and Jack In The Box. In 1988 she joined West/Wayne Advertising in Tampa, FL, as VP/media director where she oversaw major clients Publix Super Markets, Sun Trust Banks, and Outback Steakhouse.


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Source: PRWeb
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