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Recession Spawns Vital New Industry - Financial Wellness

PHOENIX, Feb. 19 /PRNewswire/ -- Healthcare has always been a vital issue for Americans but the current financial crisis has created a booming new industry -- financial wellness. The two are far more closely related than people might think.

A recent study from Associated Press and AOL Health found that debt stress is a major contributor to health problems -- in fact 19% are more likely to have health problems, 20% more likely to have back pain and 29% more likely to experience migraines. Poor financial behaviors also have a major impact on family life. They lead to loss of housing, transportation, ability to obtain credit for needed goods and services, family arguments, heavy emotional stress, spouse and child abuse, and even divorce.

America is enduring its worst financial crisis since the 1930's. The tragedy is that nowhere at any level in formal education are people being taught how to develop sound financial habits. To illustrate the size of the problem Americans have in excess of $900 billion in credit card debt and almost 34 million cardholders don't pay balances off monthly, generating over $18 billion in penalties in 2007. Also, 40 percent regularly spend more than they earn. Almost 20 million mortgages are delinquent. The personal savings rate has declined to almost zero percent.

"Most people don't handle their money well. They pay high costs for this -- overspending, credit card debt, poor credit ratings, bankruptcies, low self-esteem, emotional conflicts, relationship problems, and many others. Without guidance they pay high costs in financial, emotional and spiritual conflicts. Such problems know no social or economic discrimination," states Ron Willingham.

"We are all sitting here blaming Wall Street, Washington and the banks. The truth is that we are all guilty by overspending, whether it's on mortgages, cars or whatever. And all the remedies out there simply address the effects but not the root cause. Until we as individuals change our spending habits and learn to live within our means, any fix is going to be both ineffective and temporary."

A study from Professor Emeritus Dr. E. Thomas Garman of Virginia Tech University found poor personal financial behaviors negatively impact employers with problems ranging from absenteeism and theft to reduced productivity and even suicide and murder.

Willingham, a pioneer in interactive training methods and author of 12 books, has created an online interactive financial health course that addresses this fundamental problem that tens of millions of Americans are practicing -- poor financial habits. The course, Money2Spare(TM) (, runs for ten weeks and includes an addictive "Money Bag" game that experience shows helps participants discover an average of $50-$150 a week of "new money."

Willingham's habit development processes will help individuals enjoy greater personal financial control and strengthen family relationships since debt is the leading cause of divorce. They will improve their career prospects due to less concern about debt, and improve their credit scores, which leads to lower interest rates. They will also enjoy reduced stress and illness, and have more money for major purchases such as home, car, education or vacation.

As a result of the course employers will enjoy increased productivity. Absenteeism is reduced as well as employee turnover. Morale increases and medical expenses are reduced. Profits go up. Credit card issuers are also a major beneficiary and can expect greater profitability through increased collections and customer loyalty.

Ron Willingham says, "Traditional courses simply tell us what we already know -- spend less than you earn, save 10% of your income, cut up your credit cards, etc. We actually teach people how to completely change their financial habits. Individuals may not be able to fix America's financial crisis, but they can fix their own."

Participants have the flexibility to take the course at a time and place most convenient for them. The focus of the course is to establish positive and sustainable financial habits.

About Ron Willingham

Ron Willingham has more than four decades of experience helping people set and achieve success goals. Over 1,500,000 people have graduated from his courses in eighty nations. He is the author of twelve books. Among them are: Integrity Selling for the 21st Century, The Inner Game of Selling, Integrity Service, The People Principle, Hey, I'm The Customer, and The Ten Laws of Wealth & Abundance.

Organizations like IBM, American Red Cross, Johnson & Johnson, The Principal Financial Group, Library of Congress, Morgan Stanley, the Guardian Life Insurance Company, Franklin-Templeton, and over 2,000 others have benefited from his courses over the past four decades.


    Peter Volny

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SOURCE Ron Willingham
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