Navigation Links
Recent News Reports of Sweetener Reformulations Raise Questions About Motivations
Date:6/30/2009

WASHINGTON, June 30 /PRNewswire/ -- The misleading "health" halo surrounding highly-publicized marketing campaigns regarding sweetener reformulations is starting to dim.

Recent announcements by Starbucks and other brands that they will remove high fructose corn syrup from certain products are being called into question in news articles by several experts and respected journalists. These articles have poked holes in companies' marketing efforts and put forth scientifically substantiated facts about sweeteners commonly used in foods.

  • As Washington Post health reporter Jennifer LaRue Huget wrote on June 12, "...most nutrition experts now agree there's really little material difference" between high fructose corn syrup and other caloric sweeteners. She added "They all deliver about 15-20 calories per teaspoon, and the human body appears not to know one from the other."(1)
  • A June 25 Chicago Tribune article quoted food industry critic Walter Willett, M.D., of Harvard University's School of Public Health and author of Eat, Drink, and Be Healthy, who called recent product reformulations a "marketing distraction."(2)
  • Another well-known food industry critic, Marion Nestle, commented that this type of product reformulation is a "calorie distractor." Nestle, who is the Paulette Goddard Professor of Nutrition, Food Studies and Public Health at New York University and author of What to Eat and Food Politics, continued her criticism stating, "The irony is that white table sugar -- formerly a leading target of 'eat less' messages -- suddenly has a health aura. Marketers have wasted no time moving in to use that aura to sell the same old products."(3)

"Consumers are being misled into thinking that there are nutritional differences between high fructose corn syrup and sugar, when in fact they are nutritionally the same," said Audrae Erickson, president of the Corn Refiners Association. "Whether from cane, beets, or corn, a sugar is a sugar. They all contain four calories per gram. Switching out a kind of corn sugar for table sugar is not for health and it is not for science. It is for quarterly earnings. It is unfortunate that consumers are being duped by these marketing gimmicks - gimmicks which may result in higher food prices at checkout," Erickson said.

To learn more about the latest research and facts about sweeteners, including high fructose corn syrup, please visit www.SweetSurprise.com.

CRA is the national trade association representing the corn refining (wet milling) industry of the United States. CRA and its predecessors have served this important segment of American agribusiness since 1913. Corn refiners manufacture sweeteners, ethanol, starch, bioproducts, corn oil, and feed products from corn components such as starch, oil, protein, and fiber.

(1). Huget JL. June 12, 2009. "Is That Right? "Real Sugar" is Everywhere. But is it Better for You?" Washingtonpost.com/The Checkup. Accessed June 28, 2009. http://voices.washingtonpost.com/checkup/2009/06/is_that_right_real_sugar_is_ev.html

(2). Mills S. June 25, 2009. "Natural sugar versus high-fructose corn syrup." The Chicago Tribune. Available online www.chicagotribune.com/health/chi-high-fructose-corn-syrup-25-jun25,0,7627724.story

(3). Nestle M. "HFCS-free sales booming." foodpolitics.com. Accessed June 29, 2009. http://www.foodpolitics.com/2009/06/hfcs-free-sales-booming/


'/>"/>
SOURCE Corn Refiners Association
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Nicotine dependence remains prevalent despite recent declines in cigarette use
2. Medical Safety Net in Florida to Strengthen with Recent Grants
3. Recent Survey Suggests Complications with Permanent Fillers
4. Matrixx Initiatives, Inc. Sets Time for Discussion of Recent FDA Action
5. Roche to Commence Phase III Trials with Innovative Treatment Designed to Lower Cardiovascular Risk in Diabetes Patients with Recent Heart Attack
6. Recent smoking-cessation research highlights importance of keeping teens from smoking
7. Coalition Commends Senators Baucus, Grassley for Including Prevention, Wellness of Chronic Disease in Recent Paper on Coverage Policy Options
8. Association of Flight Attendants-CWA Testifies on Emergency Planning After Recent Flu Outbreak
9. Recent developments at Burnham Institute for Medical Research, May 2009
10. Cardium Reports on First Quarter 2009 Financial Results and Recent Developments
11. Dieters Dealt a Body Blow From Recent Labeling of Hydroxycut as Unsafe for Human Consumption
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:3/24/2017)... , ... March 24, 2017 , ... ... for contaminated soil, dredged material, and hazardous and non-hazardous materials announced today the ... Pennsylvania. This acquisition will add four additional processing facilities and a vast ...
(Date:3/24/2017)... ... March 24, 2017 , ... Infectious disease affects billions ... the United States, it’s a threat that is constantly changing and evolving. Mediaplanet's ... and offers strategies for the healthcare community to help decrease the number of ...
(Date:3/24/2017)... ... 24, 2017 , ... According to a new study by NCPA Senior Fellow ... obey the rules Congress has directed the CBO to follow. The CBO itself previously ... restore. Yet, it estimates a reduction in employer-based coverage due to the GOP reform, ...
(Date:3/24/2017)... ... March 24, 2017 , ... Mlynarek Insurance ... to families and business owners across eastern Michigan, is connecting with the Oxford/Orion ... with financial difficulties. , The Oxford/Orion FISH Food Pantry works to ensure homeless, ...
(Date:3/24/2017)... ... 24, 2017 , ... As the standards bearer of advanced ... that positions them as the go-to thought leader in all matters concerning oncology ... an always-on, always-fresh news, views and advocacy engine, called ONS Voice. , The ...
Breaking Medicine News(10 mins):
(Date:3/24/2017)... , March 24, 2017 New England Pediatric ... of an award including funding and in-kind service towards ... technology.  "Making blood draws less traumatic ... their whole hospital experience better.  We,re looking forward to ... can help improve care for the kids we treat," ...
(Date:3/24/2017)... Research and Markets has announced the ... Strategies" report to their offering. ... Pain Management in the ... their physical pain, emphasizing consumer survey analysis, including trends over ... adults who have selected illnesses/conditions strongly associated with physical pain ...
(Date:3/24/2017)... 24, 2017 ShangPharma, a leading ... cost-effective drug development and discovery services, technology, ... industry, announced today the intent for a ... be consolidating the Contract Research Organizations (CRO) ... ChemPartner. These entities include ChemPartner Shanghai, ChemPartner ...
Breaking Medicine Technology: