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Recent Earthquakes Across the World Underscore the Importance of Emergency Preparedness Supplies and Survival Kits for Individuals, Families and Businesses

It is clear that Mother Nature is back and with a vengeance, from epic winter storms to devastating earthquakes, our restless planet is asserting herself in unpredictable ways, reminding us yet again of the vital need to have Emergency Preparedness Supplies, Freeze Dried Food and Survival Kits on hand to weather the storms, warns

(PRWEB) March 10, 2010 -- It is clear that Mother Nature is back and with a vengeance, from epic winter storms to devastating earthquakes, our restless planet is asserting herself in unpredictable ways, reminding us yet again of the vital need to have Emergency Preparedness Supplies, Freeze Dried Food and Survival Kits on hand to weather the storms, warns

"It's sad but true that it takes a tragedy to get people's attention when it comes to emergency preparedness," notes's co-founder Kevin Baum. "Since the earthquake in Haiti, and then again after the quakes in Chili and Turkey, we have witnessed a dramatic increase in product sales of Emergency Preparedness Supplies, Freeze Dried Foods and Survival Kits, and at least 70% of those sales are to customers in states along the Pacific Rim of Fire, mostly California," he adds.

Intrigued by the sudden increase in product sales, recently conducted an informal survey of its customers to identify why they are suddenly taking measures to store Emergency Preparedness Supplies. The obvious answer, "Fear of Earthquakes and the realization that the earth might be changing in dramatic ways," notes

"It didn't help that Hollywood recently released the blockbuster movie 2012 in DVD. With the dramatic and sobering special effects of the west coast sinking into the Pacific ocean, coupled to real-world narratives of severe earthquakes, people are suddenly waking up and saying, 'maybe I should be prepared?'"

While it is encouraging to see so many people taking steps to protect themselves during a disaster or severe disruption in infrastructure, warns that need to store Emergency Preparedness Supplies and Survival Kits is universal and should be a way of life, not just a response to current events.

"People don't think in terms of self-sufficiency anymore. While there are many reasons for this, we think advances in technologies that make our lives easier have created a complacent populace, one that thinks there will always be a quick fix or first responder there to assist us in our time of need."

Baum, a 20-year veteran of the fire service and former FEMA first responder, knows differently. "That's just not the case. There is a rule: the more significant the event, the longer it will take to get necessary resources and personnel to the scene to lend a hand. People need to be equipped with Emergency Preparedness Supplies, Survival Kits, and Freeze Dried Foods so that they can live comfortably while help is on the way."

Encouraging people to be prepared isn't's simply good judgment, and current earthquake events around the globe are serving as a good reminder that the judgment to be prepared is yours. is an on-line retail store specializing in emergency preparedness supplies, freeze dried food, and survival kits for individuals, families and businesses. For


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