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Rebecca Mader to Illuminate UNICEF Snowflake at Lighting Ceremony in Beverly Hills
Date:11/11/2009

BEVERLY HILLS, Calif., Nov. 11 /PRNewswire-USNewswire/ -- The U.S. Fund for UNICEF announced that actress and UNICEF supporter Rebecca Mader will light the UNICEF Snowflake on Saturday, November 21 at the 2009 Beverly Hills UNICEF Snowflake lighting ceremony. The UNICEF Snowflake will grace the intersection of Rodeo Drive and Wilshire Boulevard during the holiday season. The ceremony highlights the City of Beverly Hills' annual holiday event and the season of giving.

"The UNICEF Snowflake is a special symbol for the world's most vulnerable children," said Caryl Stern, President and Chief Executive Officer of the U.S. Fund for UNICEF. "Every day 24,000 children die of preventable causes. These iconic snowflakes--at 57th Street and Fifth Avenue in New York and on Rodeo Drive in Beverly Hills--hang as a reminder of UNICEF's commitment to reach a day when zero children die from preventable causes."

Festivities will begin at 3:00 PM with the official lighting at 7:00 PM. Visitors to this famed dream drive will enjoy free entertainment - from balloon artists to jugglers, caricature artists to musicians. The streets are ripe with photo opportunities as well, with striking new holiday decor, lights and banners throughout the Golden Triangle and complimentary pictures with Santa and Mrs. Claus.

"Beverly Hills is proud to once again host this spectacular holiday kick-off, launching a season of fun for the whole family," said Beverly Hills Mayor Nancy Krasne. "It is also our privilege, through our partnership with UNICEF, to help highlight all the outstanding work they do to relieve the poverty and suffering of children around the world."

Mader will flip the switch to illuminate the brilliant UNICEF Snowflake on Rodeo Drive that will soar over the Beverly Wilshire, A Four Seasons Hotel. The Beverly Hills Snowflake contains 12,000 crystals, is 17 feet wide and over 14 feet tall, weighs 1,600 pounds and is illuminated by 125
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SOURCE U.S. Fund for UNICEF
Copyright©2009 PR Newswire.
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