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Rebecca Mader to Illuminate UNICEF Snowflake at Lighting Ceremony in Beverly Hills

BEVERLY HILLS, Calif., Nov. 11 /PRNewswire-USNewswire/ -- The U.S. Fund for UNICEF announced that actress and UNICEF supporter Rebecca Mader will light the UNICEF Snowflake on Saturday, November 21 at the 2009 Beverly Hills UNICEF Snowflake lighting ceremony. The UNICEF Snowflake will grace the intersection of Rodeo Drive and Wilshire Boulevard during the holiday season. The ceremony highlights the City of Beverly Hills' annual holiday event and the season of giving.

"The UNICEF Snowflake is a special symbol for the world's most vulnerable children," said Caryl Stern, President and Chief Executive Officer of the U.S. Fund for UNICEF. "Every day 24,000 children die of preventable causes. These iconic snowflakes--at 57th Street and Fifth Avenue in New York and on Rodeo Drive in Beverly Hills--hang as a reminder of UNICEF's commitment to reach a day when zero children die from preventable causes."

Festivities will begin at 3:00 PM with the official lighting at 7:00 PM. Visitors to this famed dream drive will enjoy free entertainment - from balloon artists to jugglers, caricature artists to musicians. The streets are ripe with photo opportunities as well, with striking new holiday decor, lights and banners throughout the Golden Triangle and complimentary pictures with Santa and Mrs. Claus.

"Beverly Hills is proud to once again host this spectacular holiday kick-off, launching a season of fun for the whole family," said Beverly Hills Mayor Nancy Krasne. "It is also our privilege, through our partnership with UNICEF, to help highlight all the outstanding work they do to relieve the poverty and suffering of children around the world."

Mader will flip the switch to illuminate the brilliant UNICEF Snowflake on Rodeo Drive that will soar over the Beverly Wilshire, A Four Seasons Hotel. The Beverly Hills Snowflake contains 12,000 crystals, is 17 feet wide and over 14 feet tall, weighs 1,600 pounds and is illuminated by 125 steady-burning and 300 high-powered flashing LED lights. The evening will conclude with a spectacular fireworks display across the sky above the hotel, which is home to the west coast UNICEF Snowflake.

"The UNICEF Snowflake is the centerpiece of an ambitious program to raise funds for UNICEF's programs providing immunization, education, health care, nutrition, clean water and sanitation for children in need," said actress and UNICEF supporter Rebecca Mader. "I am honored to participate in the Beverly Hills lighting ceremony by illuminating the UNICEF Snowflake and helping spread its message of hope, peace and compassion for children worldwide."

Mader will reprise her role as Charlotte Lewis in the upcoming season of the Emmy Award nominated show "Lost" and has held roles in numerous box office hits including "The Devil Wears Prada" and "Hitch." Audiences will also see her in several exciting upcoming films including "Men Who Stare at Goats" with George Clooney and Ewan McGregor, opening in November, as well as "The Big Bang" with Antonio Banderas and "Ceremony" with Uma Thurman.


UNICEF has saved more children's lives than any other humanitarian organization in the world. Working in over 150 countries, UNICEF provides children with health care, clean water, nutrition, education, emergency relief, and more. The U.S. Fund for UNICEF supports UNICEF's work through fundraising, advocacy, and education in the United States.

UNICEF is at the forefront of efforts to reduce child mortality worldwide. There has been substantial progress--the annual number of under-five deaths dropped from 13 million in 1990 to 8.8 million in 2008. But still, 24,000 children die each day from preventable causes. Our mission is to do whatever it takes to make that number zero by giving children the essentials for a safe and healthy childhood. For more information, visit

About Beverly Hills

Beverly Hills is one of the world's most sought-after locales. Centrally located in west Los Angeles, Beverly Hills is a premier vacation and business travel destination boasting beautiful year-round weather, acclaimed full-service and boutique hotel accommodations, sumptuous dining, and world-renowned designer boutiques and first-class shopping. Synonymous with Hollywood glamour, Beverly Hills has enjoyed a long and storied history as the home and playground of A-list movie stars. The city is not only known worldwide for its grand mansions and flagship shops along Rodeo Drive but also for its art and architecture, spa and salons, and walkability. For more information about Beverly Hills, please call the Beverly Hills Conference & Visitors Bureau at (310) 248-1015 or visit


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