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Date:8/11/2009

SAN FRANCISCO, Aug. 11 /PRNewswire/ -- Apple, Inc. began selling the brain fitness software program, InSight(TM), by Posit Science(R) in its retail stores across the country and online. InSight software consists of five game-like exercises with over 50 hours of original content that improve visual processing and enhance driving skills. The exercises are proven to increase reaction time by 300 percent and widen the user's useful field of view, allowing the user to notice more in his peripheral view.

The benefits of using InSight include an easier time keeping track of multiple objects, like a child in a crowded playground or cars at a busy intersection. In fact, the technology used in InSight is proven in studies published in the Journal of the American Medical Association, to cut car crash risk in half. The program is also designed to improve visual memory. People who use InSight report finding it easier to remember where they parked their car at a shopping mall or where they left their keys.

"We are excited to have Apple choose Posit Science InSight as its first foray into the brain fitness software category," said Sharon L. Delman, vice president of Marketing for Posit Science. "We are just entering the national retail market and we think that the Apple and Posit Science brands are a good fit as both are known for being innovative leaders and for delivering high quality products."

InSight will be available in twelve Apple stores in seven states as well as online. The company plans to expand the rollout to more stores around the country in the future.

About Posit Science

Posit Science is the leader in delivering clinically proven brain fitness software into the hands of consumers. The Posit Science team brings brain science from the lab to the people, improving everyday lives. The company combines breakthrough research and a focus on great customer experiences to create products that are engaging and help users think faster, focus better and remember more. Staff neuroscientists collaborate with more than 50 scientists from leading research institutions as well as engineers and product marketers to design, build and test our computer-based programs. Posit Science products are available online, through health, long term care and auto insurers, and from public television's "The Brain Fitness Program" documentary. For more information, visit www.PositScience.com or call 1-866-599-6463.

Posit Science is a registered trademark and InSight is a trademark of Posit Science Corp. Other company and product names may be trademarks of their respective owners.


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SOURCE Posit Science
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