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RealSelf.com Denies Lifestyle Lift's Trademark Claims and Files Countersuit
Date:3/3/2008

RealSelf.com calls suit misuse of trademark protection law, pledges to fight for consumers' rights to access real experiences of others with

plastic surgery and cosmetic treatments

SEATTLE, March 3 /PRNewswire/ -- RealSelf.com today filed an answer to Michigan-based Lifestyle Lift Holding, Inc.'s Jan. 7, 2008 Trademark Infringement Complaint, denying Lifestyle Lift's claims and also responding with its own counter-complaint. The counter-complaint filed by Seattle-based RealSelf.com, a health and beauty community, alleges that Lifestyle Lift has breached the terms of use for RealSelf.com. The counter-complaint (http://www.realself.com/blog/community-rights) also alleges that Lifestyle Lift's actions on RealSelf.com are in violation of federal and state truth in advertising laws and the Computer Fraud and Abuse Act.

"Lifestyle Lift's complaint is without merit. None of their allegations are true," said RealSelf.com President and Founder Thomas Seery. "We think what they're trying to do is silence their critics within our community, and they don't have that right. They've also breached our usage terms and posed as patients posting on our site, which is completely misleading to our community. That threatens our community's trust in us. We can't stand for that. We have no choice but to fight this."

RealSelf.com (http://www.realself.com) is an online resource that makes it easy to discover which anti-aging products and treatments are worth it and which are not. Lifestyle Lift's complaint claimed that RealSelf.com infringes Lifestyle Lift's trademarks by using the words "lifestyle lift" to identify online reviews of its cosmetic surgery procedure. Patients of the Lifestyle Lift facial cosmetic surgery procedure have shared their experiences, both positive and negative, on RealSelf.com (http://www.realself.com/plastic_surgery/face-lift/lifestyle_lift.html).

"Lifestyle Lift has established a pattern of using the courts to silence critics," said J. Michael Huget, shareholder with the Michigan law firm of Butzel Long and RealSelf.com's counsel.

About RealSelf.com

RealSelf.com (http://www.realself.com) is a health and beauty community that makes it easy to discover which anti-aging products, treatments and procedures are worth it and which are not. RealSelf.com is the first website where consumers can post reviews of their personal experiences, opinions and outcomes with everything from an anti-wrinkle lotion to the latest laser treatment. In addition to offering consumers one convenient place to find reviews, beauty tips and opinions, RealSelf.com provides medical and beauty experts with a free online profile and a simple way to share insights in their own voice. For more information, visit http://www.realself.com.


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SOURCE Realself.com
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