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RealAge Wins Silver PhAME Award
Date:5/15/2008

Valtrex campaign takes honors on relationship marketing

SAN DIEGO, May 15 /PRNewswire/ --- RealAge, Inc., the healthy-lifestyle media company that inspires consumers to "Live Life to the Youngest" and pursue health and wellness goals by making their RealAge younger, received a Silver Award at the 2008 Pharmaceutical Advertising and Marketing Excellence Awards (PhAME) ceremony on Thursday, May 1, 2008. The RealAge/ARD Marketing Valtrex(R) campaign was honored in the category for Best Relationship Marketing.

"RealAge is intensely focused on strengthening the relationship between patient and doctor through online health education campaigns," said Mike Wojeck, Vice President, Strategic Solutions, for RealAge, Inc. "Through targeted outreach, we draw on data to connect consumers to relevant health and wellness solutions that help them to make their RealAge younger."

The campaign, which focused on health education through e-mail and online tools, highlights the core expertise of RealAge: "Motivating Healthy Behavior." RealAge.com is home of the RealAge Test and the personalized RealAge Plan, which has been taken by more than 20 million people, as well as the online home to Michael Roizen, MD, and Mehmet Oz, MD. With the RealAge Test and the RealAge Plan, 65 additional health assessments, a health encyclopedia, and relevant daily tips, RealAge truly is the premiere online source of health information and solutions.

The PhAME Awards is the most comprehensive awards ceremony focused on consumer-directed pharmaceutical marketing and communications "creating a better informed and healthier world"(SM). The PhAME Awards recognize creative excellence; results that contribute to public health; and innovation in strategies, media, and integrated campaigns. The broad range of award categories encompassed by the ceremony is intended specifically to spotlight the best examples of pharmaceutical marketing by manufacturers and their agencies that
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SOURCE RealAge, Inc.
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