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Real price of each pack of cigarettes is more than 100
Date:10/7/2010

Researchers from the Polytechnic University of Cartagena (UPCT) estimate that each pack of cigarettes really costs 107 for men and 75 for women, when premature death is taken into account. These figures confirm previous studies, and are of key importance in the cost-benefit analysis of smoking-prevention policies.

"One of the conclusions of the article is that the price one pays for each pack of cigarettes at a newsstand is only a very small price of the true price that smokers pay for their habit", ngel Lpez Nicols, co-author of the study that has been published in the Revista Espaola de Salud Pblica and a researcher at the UPCT, tells SINC.

"Given that tobacco consumption raises the risk of death in comparison with non-smokers, it can be assigned a premature death cost for people who do smoke", the researcher explains.

According to the study, the average cost of a pack of cigarettes is not in fact 3-4, but 107 for male smokers and 75 for female smokers.

The study questions the axiom of classic economics on "consumer sovereignty", saying that those who smoke do not do so because the pleasure of smoking is greater than its cost, but rather because of the addictive power of nicotine and their failure to understand its true cost.

In order to determine the mortality cost associated with tobacco consumption in Spain, the experts used the so-called Vale of a Statistical Life (VSL), in other words the amount that people are prepared to pay in order to reduce their risk of death. The VSL estimates the average price to be 2.91 million. "For smokers this is 3.78 million", Lpez Nicols explains.

"But one must not confuse the cost of premature death with the cost of healthcare. The cost of premature death is borne by the smokers themselves", Lpez points out.

The team also handled the information on workers in the European Community Household Panel (ECHP) for the 1996-2001 period, and the results of the Ministry of Labour an
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Contact: SINC
info@plataformasinc.es
34-914-251-820
FECYT - Spanish Foundation for Science and Technology
Source:Eurekalert  

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