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Real Food Works Welcomes Executive Staff
Date:1/14/2013

Conshohocken, PA (PRWEB) January 14, 2013

Real Food Works Inc. (http://www.realfoodworks.com), which provides a subscription-based service of ready-to-eat meals prepared by local restaurants and delivered fresh to consumers, announces the addition of Mary Beth Colucci as vice president of Marketing. Colucci was previously head of Acquisition Marketing at FreshDirect (http://www.freshdirect.com), a leading online retailer of fresh foods and grocery items. At Real Food Works, Colucci will focus on customer acquisition, retention, and stewardship of the Real Food Works brand. She will be working out of the company's New York City headquarters.

In addition to FreshDirect, Colucci held leadership roles at Hooked on Phonics and Columbia House and new business development positions at the Disney Movie Club and 1-800-Flowers.com. She also consulted at early-stage startups including I-Behavior, Mail.com, and BigStar, and founded Homeline.com.

"Real Food Works has a very strong value proposition that serves a broad cross section of consumers. The company is on the threshold of this new market opportunity, and I am convinced it is poised for explosive growth based on a visionary and highly regarded management team, passionate employees and a growing list of celebrated restaurant partners. It is a really fun and exciting time to join Real Food Works,” said Colucci.

"We are thrilled to have Mary Beth join the Real Food Works management team," said Lucinda Duncalfe, founder and CEO, Real Food Works. “Her experience at building direct to consumer brands with subscription models is invaluable to us.”

Colucci joins other recent additions to the Real Food Works staff, including:

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