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ReachMD and VerusMed Broadcast Medical Conference Coverage on XM Satellite Radio
Date:2/6/2008

VerusMed Conference Coverage Available to Physicians 24/7 on ReachMD

CHICAGO and NASHVILLE, Tenn., Feb. 6 /PRNewswire/ -- VerusMed and ReachMD, providers of advanced health care news and information for medical professionals, today announced a partnership to provide VerusMed's medical conference coverage highlights on ReachMD XM Satellite Radio (Channel 157) and via online streaming audio and on-demand podcasts. The companies will collaborate to deliver updated conference coverage 24/7 to physicians.

The new conference series includes coverage of rheumatology, psychiatry and other therapeutic areas. Conference coverage will be aired daily in four, 13-minute audio segments. The programs include interviews, thought leader perspectives and peer insights on news released from the conference.

"We're thrilled to be partnering with ReachMD to expand our clinical news briefings to physicians in another convenient information channel," said Scott McQuigg, CEO of VerusMed, a ConnectivHealth company. "For busy physicians, 24/7 XM radio programming that can be downloaded via podcast is an ideal way to catch up on conference coverage highlights."

Through its experienced team of medical writers and editors, VerusMed delivers timely news coverage from key medical conferences to medical professionals who need to stay current on the groundbreaking research being conducted in their specialty areas. Each conference series will expand on key highlights as reported by VerusMed's editorial team.

"This partnership is a great opportunity to deliver on our vision of giving medical professionals updated news from the nation's top medical conferences," said Gary Epstein, CEO of ReachMD. "VerusMed is an invaluable source of medical conference coverage for on-the-go medical professionals, and we share the same commitment to deliver much needed information in the most convenient ways."

VerusMed's coverage will also be archived on ReachMD's website for one year after each conference airing.

About VerusMed

VerusMed, an evolution of Faxwatch, provides timely, unbiased medical information to physicians, health care professionals, industry executives and patients. With its concise and objective editorial approach, VerusMed ensures that physicians and health care professionals receive the most relevant therapeutic updates. With more than 150,000 readers across several dozen therapeutic and industry segment-specific publications, VerusMed is able to leverage its market connectivity to help companies in the pharmaceutical, biotechnology, hospital and managed care industries to establish brands and build rapport with key audiences. VerusMed is a ConnectivHealth company. To learn more, visit http://www.verusmed.com.

About ReachMD

ReachMD, headquartered in Highland Park, Illinois, is a leading provider of advanced healthcare information and education for medical professionals. ReachMD XM 157 remains committed to its mission of delivering highly relevant education, information and communication to medical professionals. The ReachMD XM channel is a new and innovative media vehicle that continues to deliver on this mission. The company's proprietary technology provides the most up-to-date healthcare information in the field through a multi-channel platform that includes satellite radio and online programs accessed through any XM radio, digital media device or PC. Through this platform, healthcare professionals receive the latest information in best practices and new advances in treatment, delivered through convenient and accessible ways. For more information, visit http://www.reachmd.com.

For more information, contact:

Michelle Ponte, Communications Director

VerusMed, a ConnectivHealth company

615-345-9467

michelle.ponte@connectivhealth.com

Nina Velasquez for ReachMD

Kwittken & Company

646-747-7161

nvelasquez@kwitco.com


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SOURCE ReachMD; VerusMed
Copyright©2008 PR Newswire.
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