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ReachMD XM 157 to Present Stand Up To Cancer Special as the Only Live Simulcast on XM Satellite Radio for Health Care Professionals
Date:9/2/2008

In addition, ReachMD and Stand Up To Cancer launch a new series in the

field of cancer research.

CHICAGO, Sept. 2 /PRNewswire/ -- ReachMD(TM) announced today that it will offer the exclusive XM Satellite broadcast to health care professionals of Stand Up To Cancer, the ground-breaking cancer research fundraising event to air Friday, September 5. ReachMD XM 157 joins the major TV networks of ABC, CBS and NBC in simultaneously broadcasting the special live and commercial-free event at 8pm ET and PT, 7pm CT and MT.

As a lead-in to the live simulcast, ReachMD XM 157 will broadcast exclusive interviews especially for physicians, nurses, and their patients to hear updates on cancer research and this innovative research grant program. The interviews feature Dr. Phillip Sharp, MIT Cancer Institute Professor and former director of MIT's Center for Cancer Research and chair of the Scientific Advisory Committee; and Dr. Raymond N. DuBois, provost and executive vice president of University of Texas' M.D. Anderson Cancer Center in Houston.

In a continuing partnership following the event broadcast, ReachMD will report on the progress made by the innovative Stand Up To Cancer research model and their scientists to see how this effort is paying dividends in the research and academic community.

In announcing the partnership, Gary Epstein, CEO of ReachMD, said, "Our core audience is dedicated to understanding, implementing and disseminating best practices in medicine, science and patient care throughout the world. This connection with ReachMD provides Stand Up To Cancer an ongoing platform to update and inform the medical community with the exciting progress of its efforts."

ReachMD allows healthcare professionals to access medical communication, information and education through its multi-media platform of on-air radio broadcasts on XM Satellite Radio Channel 157, as well as online live streaming and on-demand downl
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