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ReachMD XM 157 to Present Stand Up To Cancer Special as the Only Live Simulcast on XM Satellite Radio for Health Care Professionals
Date:9/2/2008

In addition, ReachMD and Stand Up To Cancer launch a new series in the

field of cancer research.

CHICAGO, Sept. 2 /PRNewswire/ -- ReachMD(TM) announced today that it will offer the exclusive XM Satellite broadcast to health care professionals of Stand Up To Cancer, the ground-breaking cancer research fundraising event to air Friday, September 5. ReachMD XM 157 joins the major TV networks of ABC, CBS and NBC in simultaneously broadcasting the special live and commercial-free event at 8pm ET and PT, 7pm CT and MT.

As a lead-in to the live simulcast, ReachMD XM 157 will broadcast exclusive interviews especially for physicians, nurses, and their patients to hear updates on cancer research and this innovative research grant program. The interviews feature Dr. Phillip Sharp, MIT Cancer Institute Professor and former director of MIT's Center for Cancer Research and chair of the Scientific Advisory Committee; and Dr. Raymond N. DuBois, provost and executive vice president of University of Texas' M.D. Anderson Cancer Center in Houston.

In a continuing partnership following the event broadcast, ReachMD will report on the progress made by the innovative Stand Up To Cancer research model and their scientists to see how this effort is paying dividends in the research and academic community.

In announcing the partnership, Gary Epstein, CEO of ReachMD, said, "Our core audience is dedicated to understanding, implementing and disseminating best practices in medicine, science and patient care throughout the world. This connection with ReachMD provides Stand Up To Cancer an ongoing platform to update and inform the medical community with the exciting progress of its efforts."

ReachMD allows healthcare professionals to access medical communication, information and education through its multi-media platform of on-air radio broadcasts on XM Satellite Radio Channel 157, as well as online live streaming and on-demand downloadable podcasts at http://www.reachmd.com.

About Stand Up To Cancer

An innovative approach to research designed to bring together the best and brightest investigators from leading institutions around the world. This unique initiative, which will foster scientific collaboration and accelerate the discovery of new therapies, will be administered by the American Association for Cancer Research (AACR) under the direction of a Scientific Advisory Committee led by Nobel Laureate Phillip A. Sharp, Ph.D., Institute Professor at the Massachusetts Institute of Technology and the David H. Koch Institute for Integrative Cancer Research at MIT.

Leading philanthropists, organizations and corporations that support the Stand Up To Cancer mission include the Sidney Kimmel Foundation as well as Major League Baseball, Amgen, AARP, Bloomberg Philanthropies, GlaxoSmithKline, Inter-American Development Bank (IDB), Revlon, Wallis Annenberg & The Annenberg Foundation, Alliance for Global Good, Lee Jeans, New York Giants, Philips, Saks Fifth Avenue, Steve Tisch, Stonyfield Farm, The Island Def Jam Music Group and many others. In addition to ABC, CBS and NBC, SU2C major media partners include AOL, Conde Nast Media Group, eBay Inc., Facebook, Hachette Filipacchi Media U.S., Hearst Corporation, Los Angeles Times, Meredith Corporation, Paypal, The New York Times Company, Time Inc., and ReachMD.

Stand Up To Cancer is a program of the Entertainment Industry Foundation (EIF), a 501(c)(3) charitable organization, and was established by a group of media, entertainment and philanthropic leaders, whose lives have all been affected by cancer in significant ways. Learn more at http://www.standup2cancer.org.

About ReachMD(TM)

ReachMD(TM) is a revolutionary new communication, information and education platform designed to engage busy, practicing clinicians and medical professionals everyday. ReachMD broadcasts 24/7 over the XM satellite network as the first and only national radio station designed specifically for medical professionals. ReachMD original programming includes interviews with world-renowned physicians covering professional topics within clinical medicine, treatment, research, executive management, government policies, technology and global health issues, among others. Visit ReachMD at XM Channel 157 or http://www.reachmd.com.


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