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ReachMD Announces New Strategic Partnership with American Medical Directors Association
Date:11/20/2008

CHICAGO, Nov. 20 /PRNewswire/ -- ReachMD, the first satellite radio channel created for medical professionals by medical professionals, announced today their newest strategic programming partnership with the American Medical Directors Association (AMDA), the professional association of medical directors, attending physicians, and others practicing in the long term care continuum.

Dr. Charles A. Crecelius, President of AMDA says, "ReachMD provides a great opportunity to reach a large audience about advances in long term care medicine. We look forward to developing an informative program to provide to ReachMD listeners seeking the latest industry innovations."

With AMDA, ReachMD adds another of the most prestigious medical organizations in the country to its roster of strategic partnerships. Others include the American Medical Association, the Agency for Healthcare Research and Quality, the American Gastroenterological Association Institute, the American College of Allergy, Asthma and Immunology, the American Medical Student Association, Stand Up To Cancer, and many more.

"This partnership with AMDA allows us to bring practice leaders in the area of long term care to the airwaves and deliver exceptional programming," says Gary Epstein, CEO of ReachMD. "Working together will only help us continue to reach our mission of providing current healthcare content to busy medical professionals through innovative media."

The two companies aim to provide more access to key thought and practice leaders through peer-to-peer discussions in a new series which will be titled Advances in Long Term Care Medicine. The series is in development now and will educate the healthcare professional audience on the ever-changing nature and the demands to stay current with new developments in the field of Long Term Care, and seeks to provide timely news and insightful discussion of topics in Long Term Care to the Re
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SOURCE ReachMD
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