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ReachMD Announces New Strategic Partnership with American Medical Directors Association
Date:11/20/2008

CHICAGO, Nov. 20 /PRNewswire/ -- ReachMD, the first satellite radio channel created for medical professionals by medical professionals, announced today their newest strategic programming partnership with the American Medical Directors Association (AMDA), the professional association of medical directors, attending physicians, and others practicing in the long term care continuum.

Dr. Charles A. Crecelius, President of AMDA says, "ReachMD provides a great opportunity to reach a large audience about advances in long term care medicine. We look forward to developing an informative program to provide to ReachMD listeners seeking the latest industry innovations."

With AMDA, ReachMD adds another of the most prestigious medical organizations in the country to its roster of strategic partnerships. Others include the American Medical Association, the Agency for Healthcare Research and Quality, the American Gastroenterological Association Institute, the American College of Allergy, Asthma and Immunology, the American Medical Student Association, Stand Up To Cancer, and many more.

"This partnership with AMDA allows us to bring practice leaders in the area of long term care to the airwaves and deliver exceptional programming," says Gary Epstein, CEO of ReachMD. "Working together will only help us continue to reach our mission of providing current healthcare content to busy medical professionals through innovative media."

The two companies aim to provide more access to key thought and practice leaders through peer-to-peer discussions in a new series which will be titled Advances in Long Term Care Medicine. The series is in development now and will educate the healthcare professional audience on the ever-changing nature and the demands to stay current with new developments in the field of Long Term Care, and seeks to provide timely news and insightful discussion of topics in Long Term Care to the ReachMD listenership of medical professionals. The series will be hosted by Dr. Eric Tangalos, MD, CMD, a Professor of Medicine at the Mayo Clinic and former Chair, Primary Care Internal Medicine 1997-2006 and past president of the American Medical Directors Association.

About the American Medical Directors Association:

The American Medical Directors Association is the national professional association of medical directors, attending physicians, and other professionals practicing long term care medicine committed to the continuous improvement of patient care. The organization provides education, advocacy, information, and professional development for medical directors and other practitioners from various disciplines working together to deliver quality long term care.

About ReachMD:

Headquarted in Northbrook, IL, ReachMD is a leading provider of advanced healthcare information and education for medical professionals. ReachMD provides the most up to date healthcare information in the field through satellite radio, mobile phone, and online programs. These convenient and accessible technologies deliver the latest information in best practices and new advances in treatment to healthcare professionals. For more information about ReachMD and to access ReachMD's original programming, visit http://www.reachmd.com.


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