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ReCellular and American Red Cross Announce Cell-Phone Recycling Campaign
Date:5/27/2008

DEXTER, Mich., May 27 /PRNewswire/ -- Today, ReCellular announced a new cell-phone recycling campaign to benefit the American Red Cross. The goal of the initiative is to raise a minimum of $50,000 for the Red Cross, through the collection and recycling of cell phones.

"In 1991, we started with a simple mission -- to create a successful business that is both socially and environmentally responsible," says Chuck Newman, founder and CEO of ReCellular, Inc." This partnership is a perfect realization of that mission, and we are proud to help the Red Cross continue their remarkable work across the country."

Two in three Americans will replace their cell phones with a newer model this year. Unfortunately, the vast majority will either keep their old phones in a junk drawer, or will add them to local landfills -- where these phones could pose an environmental hazard. ReCellular offers the ability to safely recycle these phones, and provide financial support for the Red Cross.

The program will include cell phone donations from Red Cross supporters. Those who would like to participate can download a prepaid shipping label from the Red Cross Web site (http://www.redcross.org/sponsors/howtohelp/recellular.asp). For every cell phone collected and sold until October 31, 2008, ReCellular will donate $1 to the American Red Cross, with a minimum commitment of $50,000.

"We think this is a great way for people to support the mission of the Red Cross and protect the environment," says Lauri Rhinehart, Vice President of Development Operations at the American Red Cross. "We are thrilled to be the beneficiary of ReCellular's campaign which reaches out to the consumer market to turn old phones into donations."

For over 125 years, the American Red Cross has mobilized people to help their neighbors down the street, across the country and around the world, prevent, p
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SOURCE ReCellular, Inc.
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