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Razorfish Launches Independent Dedicated Health Brand
Date:3/1/2010

Razorfish Health Specializes in Pharma, Health and Wellness.

Philadelphia, PA (PRWEB) March 1, 2010 -- Acknowledging more than 13 years of experience in the healthcare industry and recognizing a large demand and need for specialization, Razorfish has launched Razorfish Health, a dedicated health and wellness division that will be headquartered in Philadelphia. Katy Thorbahn, who helped build the Philadelphia health practice, will lead the new entity as general manager.

"Razorfish Health is born from the unparalleled technological expertise of Razorfish and the genuine creativity, insight and understanding of the sensitivities of health," said Bob Lord, CEO, Razorfish. "For more than 13 years, Katy's team has been building relationships with health clients and it's now time to take our next step with the launch of this brand."

With digital at its core, and an unrivaled pedigree in technology, Razorfish Health is the go-to partner to create brand experiences that give people the means to make better lifestyle choices now, and in turn, more informed decisions down the road. The agency serves the pharmaceutical, healthcare and wellness industries with a client roster currently including more than 50 brands.

"Healthcare is a different industry than any other, and that's why we're making this dedicated effort. Both the healthcare industry and technology in general are experiencing landmark change, and with that enormous opportunities to create direct connections with patients, caregivers and healthcare professionals," said Thorbahn. "With this launch we are sending a message to our longtime and future clients
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Source: PRWeb
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