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Razorfish Launches Independent Dedicated Health Brand

Razorfish Health Specializes in Pharma, Health and Wellness.

Philadelphia, PA (PRWEB) March 1, 2010 -- Acknowledging more than 13 years of experience in the healthcare industry and recognizing a large demand and need for specialization, Razorfish has launched Razorfish Health, a dedicated health and wellness division that will be headquartered in Philadelphia. Katy Thorbahn, who helped build the Philadelphia health practice, will lead the new entity as general manager.

"Razorfish Health is born from the unparalleled technological expertise of Razorfish and the genuine creativity, insight and understanding of the sensitivities of health," said Bob Lord, CEO, Razorfish. "For more than 13 years, Katy's team has been building relationships with health clients and it's now time to take our next step with the launch of this brand."

With digital at its core, and an unrivaled pedigree in technology, Razorfish Health is the go-to partner to create brand experiences that give people the means to make better lifestyle choices now, and in turn, more informed decisions down the road. The agency serves the pharmaceutical, healthcare and wellness industries with a client roster currently including more than 50 brands.

"Healthcare is a different industry than any other, and that's why we're making this dedicated effort. Both the healthcare industry and technology in general are experiencing landmark change, and with that enormous opportunities to create direct connections with patients, caregivers and healthcare professionals," said Thorbahn. "With this launch we are sending a message to our longtime and future clients that we are dedicated to healthcare and all of its intricacies."

Razorfish Health clients put digital at the core of their ability to improve, even transform, their businesses. The company applies offerings that encompass digital advertising, website design, search, email, analytics, and social media, among other capabilities. Razorsh Health also advises marketers on Social Inuence Marketing, the company's trademark approach for employing social media and social inuencers to achieve the marketing and business needs of an organization.

General Manager Thorbahn will report to David Kramer. As CEO overseeing the Health agencies for Razorfish and Digitas, Kramer will work with the leaders of each agency to continue to build strong autonomous brands.

"David Kramer has unmatched experience in leading a highly specialized digital health agency to global success. When paired with my expertise in managing the health-focused Philadelphia office, we have in place an unbeatable leadership team," said Thorbahn.

Publicis Groupe is a global leader in digital and healthcare communications. The scale of the holding company offers global reach and buying power, as well as access to the network of VivaKi healthcare talent and resources.

About Razorfish Health
Razorfish Health is a key partner for health and wellness companies who want to grow their business by engaging with and improving the lives of their customers. With a focus on creating brand experiences that build our clients' business, we leverage our unique mix of insight, technology, creativity, and industry savvy to transform the health and wellness community so that our clients can build healthy relationships that last. Headquartered in Philadelphia, Razorfish Health is a brand of Razorfish, and a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world's third largest communications group, second largest media counsel and buying group, and a global leader in digital and healthcare communications. | |

About Razorfish
Razorfish creates experiences that build businesses. As one of the largest interactive marketing and technology companies in the world, Razorfish helps its clients build better brands by delivering business results through customer experiences. Razorfish combines the best thought leadership of the consulting world with the leading capabilities of the marketing services industry to support our clients' business needs, such as launching new products, repositioning a brand or participating in the social world. With a demonstrated commitment to innovation, Razorfish continues to cultivate our expertise in Social Influence Marketing, emerging media, creative design, analytics, technology and user experience. Razorfish has offices in markets across the United States, and in Australia, China, France, Germany, Japan, Spain and the United Kingdom. Clients include Carnival Cruise Lines, MillerCoors, Levi Strauss & Co., McDonald's and Starwood Hotels. Razorfish is part of the Publicis Groupe (Euronext Paris: FR0000130577) VivaKi organization. Visit for more information. Follow Razorfish on Twitter at @razorfish.


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