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RapidAdvance Turns to National Television Advertising Campaign to Reach Small Business Owners
Date:5/20/2013

Bethesda, MD (PRWEB) May 20, 2013

Rapid Financial Services, LLC (dba RapidAdvance), one of the nation’s leading providers of short-term working capital to small businesses, today announced the debut of its first national television campaign.

Launching on May 20, the objective of RapidAdvance’s ‘Your Money’s Here’ campaign is to reach small business owners via an unexpected medium and through memorable executions that succinctly convey the value of working capital and a partnership with the company. By extension, the advertisements support RapidAdvance’s efforts to build its brand and power both the company’s 3rd party sales partnerships and its own direct efforts.

“As an early innovator in the alternative lending industry, we are pleased to once again take the lead by informing small business owners on a mass scale of the availability of capital for their business. Keeping our name as the recognized leader of a growing industry and setting the standard for service will be increasingly important to our future success,” commented Rapid Financial Services, LLC’s Chief Executive Officer, Jeremy Brown. “We fully recognize the value of a powerful and recognized brand to further our positioning as the industry’s gold standard and drive our strategic growth efforts, as well as the importance of advertising to support the build-out of the brand.”

RapidAdvance’s campaign efforts are focused on reaching small business owners with spots that run across business and sports channels including CNBC, CNN and ESPN. The commercial can be viewed here: https://www.rapidadvance.com/your-moneys-here.

Brown added, “We believe the small business owner will be receptive to the medium and the message and are excited by the opportunity to introduce breakthrough creative advertising to the small business lending category. For ou
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