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Ranir, LLC Announces the Acquisition of Placontrol, Inc.
Date:1/12/2009

GRAND RAPIDS, Mich., Jan. 12 /PRNewswire/ -- Ranir, LLC, a leading consumer products oral care company, announced today that it has acquired Placontrol, Inc., a foremost manufacturer and marketer of interdental oral care products under the Plackers(R) trademark. Headquartered in San Diego, California, Placontrol is the founder of the convenience dental flosser. Terms of the transaction were not disclosed.

Ranir, headquartered in Grand Rapids, Michigan manufactures and markets consumer oral care products to leading retail customers and branded oral care companies in North America. Led by CEO Christine Henisee, Ranir has expanded its sales platform to include serving virtually all top chain drug stores, mass merchandisers, supermarkets, and discount retailers in North America along with some key global branded oral care companies. Ranir has an extensive line of consumer oral care products, including tooth-whitening wraps, whitening trays, dissolving whitening strips, manual and power toothbrushes, dental floss and flossers, travel kits, night protectors, and other oral care accessories.

"Teaming with Placontrol will accelerate our growth through enhanced new product development capabilities as well as increased supply chain efficiencies," said Henisee, who joined Ranir in 2003 and has more than 30 years of consumer products experience. "Placontrol is an innovation leader in the flosser category with a significant pipeline in oral care."

Placontrol's products are unique, patent-protected interdental and gum care products that have significant potential for growth. Plackers Dental Flossers and Interdental brushes are distributed in most major U.S. retail chains such as Walmart, CVS, Walgreens, Rite Aid, Dollar Tree and Kroger, in leading European retailers such as Tesco and Boots, and in 30 other countries worldwide. Ingram Chodorow, the founder of Placontrol, said, "Placontrol brings an extensive patent portfolio and a highly productive research and development capability which Ranir expects will enrich both companies with new technology for many years to come."

Ms. Henisee added, "Ranir and Placontrol combine innovative, high-quality products with excellent customer service to meet the demands of leading retailers and their consumers. Furthermore, we expect continued growth fueled by the increased emphasis on both preventive and cosmetic dental care, favorable demographics and the growing awareness of the connection between oral health and overall wellness. Ranir and Placontrol compete in a high profile market with an innovation orientation."

Current management, including Chief Executive Officer Christine Henisee and Chief Financial Officer Joe Townshend, will continue to lead Ranir. Ingram Chodorow will be joining the Ranir Board of Directors, with both Devin Chodorow and Brett Chodorow joining the Ranir management team.


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SOURCE Ranir, LLC
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