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Randy Jackson and the American Heart Association Encourage New York City Residents to 'Get in the K.N.O.W.' About Improving Type 2 Diabetes Management

NEW YORK, Oct. 14 /PRNewswire/ --


Music industry veteran and TV personality Randy Jackson has teamed up with the American Heart Association for a second year to help people living with type 2 diabetes understand the importance of properly managing their disease, and to encourage them to enroll in The Heart of Diabetes(TM) campaign. Sponsored by Takeda Pharmaceuticals North America, Inc., the campaign provides educational information and tools for people living with type 2 diabetes, enabling them to get one step closer to achieving their treatment goals.


Jackson, who lives with type 2 diabetes, is coming to New York City on October 14, 2008 to urge the more than 700,000 adults in the area with diabetes to work with their healthcare providers, develop a comprehensive plan to achieve their treatment goals and ultimately improve their management of the disease. Only 7.3 percent of those who have the disease achieve blood sugar, blood pressure and blood cholesterol treatment goals.

For the past seven years, The Heart of Diabetes campaign has educated the public about the connection between type 2 diabetes and cardiovascular disease, the leading cause of death for those with type 2 diabetes. This year, the campaign's Web site - - features questions to ask healthcare providers, patients' success stories, educational information and a variety of tips to help people with type 2 diabetes stay in the know about proper disease management.

The American Heart Association's The Heart of Diabetes(TM) campaign is supported by an educational grant from Takeda Pharmaceuticals North America, Inc.

About the American Heart Association

Founded in 1924, the American Heart Association today is the nation's oldest and largest voluntary health organization dedicated to building healthier lives, free of heart disease and stroke. These diseases, America's No. 1 and No. 3 killers, and all other cardiovascular diseases claim over 870,000 lives a year. In fiscal year 2005-06 the association invested over $543 million in research, professional and public education, advocacy and community service programs to help all Americans live longer, healthier lives. To learn more, call 1-800-AHA-USA1 or visit

SOURCE American Heart Association
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