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Ralphs to Invest $240,000 for Breast Cancer Awareness
Date:10/3/2008

Ralphs Member Sherry Kovas of the Coachella Valley to be Featured on

Specially-Marked Kellogg's Products

LOS ANGELES, Oct. 3 /PRNewswire/ -- Ralphs Grocery Company, in partnership with key suppliers, has committed $240,000 in donations for Southern California breast cancer initiatives to support National Breast Cancer Awareness month in October.

A two-week sales promotion currently running in all Ralphs stores supports the company's Giving Hope a Hand(R) campaign to increase breast cancer awareness. The promotion includes hundreds of popular items storewide, many of which will feature exclusive, specially marked pink packaging.

In addition, Sherry Kovas, a cashier at Ralphs Indian Wells store and a four-year breast cancer survivor, will share her experience on specially-marked products, including Kellogg's Special K protein bars.

"When I was diagnosed with breast cancer there were so many things I wanted to know. What am I going to feel like? What will the treatment feel like? And nobody wanted to talk. I had to go through chemo and radiation. I tell anybody and everybody if you want to know what it's like or how it will feel I can tell you," says Kovas, a Coachella Valley resident. "I want to do anything I can to help the women out there, to ease their minds and let them know they can do this, they'll be okay. I want to tell them, 'It's not a death sentence; you'll be okay. Yeah, you're going to feel a little sick but I can tell you what I did to get through it'."

Customers can also find Sherry Kovas' story and other inspirational stories by visiting http://www.sharingcourage.com, a new Web site dedicated to raising breast cancer awareness.

Products featured in the Giving Hope a Hand(R) promotion include Ralphs own corporate-brand items -- including its exclusive Private Selection(R) line -- as well as products from other supplier and ven
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SOURCE Ralphs Grocery Company
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