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Ralphs to Invest $240,000 for Breast Cancer Awareness
Date:10/3/2008

Ralphs Member Sherry Kovas of the Coachella Valley to be Featured on

Specially-Marked Kellogg's Products

LOS ANGELES, Oct. 3 /PRNewswire/ -- Ralphs Grocery Company, in partnership with key suppliers, has committed $240,000 in donations for Southern California breast cancer initiatives to support National Breast Cancer Awareness month in October.

A two-week sales promotion currently running in all Ralphs stores supports the company's Giving Hope a Hand(R) campaign to increase breast cancer awareness. The promotion includes hundreds of popular items storewide, many of which will feature exclusive, specially marked pink packaging.

In addition, Sherry Kovas, a cashier at Ralphs Indian Wells store and a four-year breast cancer survivor, will share her experience on specially-marked products, including Kellogg's Special K protein bars.

"When I was diagnosed with breast cancer there were so many things I wanted to know. What am I going to feel like? What will the treatment feel like? And nobody wanted to talk. I had to go through chemo and radiation. I tell anybody and everybody if you want to know what it's like or how it will feel I can tell you," says Kovas, a Coachella Valley resident. "I want to do anything I can to help the women out there, to ease their minds and let them know they can do this, they'll be okay. I want to tell them, 'It's not a death sentence; you'll be okay. Yeah, you're going to feel a little sick but I can tell you what I did to get through it'."

Customers can also find Sherry Kovas' story and other inspirational stories by visiting http://www.sharingcourage.com, a new Web site dedicated to raising breast cancer awareness.

Products featured in the Giving Hope a Hand(R) promotion include Ralphs own corporate-brand items -- including its exclusive Private Selection(R) line -- as well as products from other supplier and vendor partners. Participating manufacturers include Kellogg's, Kraft, Pepsi, Campbell's, General Mills products under the Betty Crocker and Pillsbury labels, Procter & Gamble and Dreyer's Ice Cream. Ralphs partnership with key suppliers benefits breast cancer initiatives in communities across Southern California where Ralphs customers and team members live and work.

"We're proud to have our own Sherry Kovas featured on products to share her personal journey as a breast cancer survivor," said Mike Donnelly, President of Ralphs Supermarkets. "Sherry's participation is so meaningful in so many ways but perhaps the most important aspect is the awareness she is raising by encouraging others to take charge of their own health. She is providing a tremendous service to families by sharing her story to educate others in a positive and effective way."

Ralphs Grocery Company was founded in 1873 and currently operates 262 supermarkets in Southern California from its headquarters in Los Angeles. Ralphs is a division of The Kroger Co., (NYSE: KR), one of the nation's largest food retailers, based in Cincinnati, Ohio. Ralphs focuses its charitable efforts on supporting hunger relief, health and wellness initiatives, and local schools and grassroots organizations in the communities it serves. For more information about Ralphs, please visit http://www.ralphs.com.


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SOURCE Ralphs Grocery Company
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