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Rainbow Light Introduces EcoGuard Sustainable Packaging
Date:1/20/2010

SANTA CRUZ, Calif., Jan. 20 /PRNewswire/ -- Rainbow Light® Nutritional Systems, a leader in natural nutrition for over 25 years, is converting its entire bottled vitamin line to sustainable EcoGuard(TM) bottles. The first in the industry to be made from 100 percent recycled plastic, the innovative EcoGuard bottles are 100 percent recyclable. With annual sales of more than $60 million, Rainbow Light's conversion to EcoGuard packaging will keep more than 6 million plastic bottles from ending up in oceans, natural habitats and landfills each year – approximately equivalent to the length of 1,800 Empire State Buildings laid end-to-end.

"For more than 25 years, Rainbow Light has been committed to sustainable, green business practices," said Linda Kahler, president of Rainbow Light. "We're taking a strong leadership position in reducing the vitamin industry's environmental footprint."  

Nearly 30 million tons of virgin (non-recycled) plastic are generated annually, requiring more than 1.5 million barrels of oil for production. Of this vast amount, less than 2 million tons of plastic are recovered for recycling. Furthermore, only a small amount of the plastic that is recovered for recycling is actually reused due to low demand for it. Factor in that every hour, Americans throw away 2.7 million plastic bottles, and the case for reusing plastics is clear. Recycling one ton of plastic saves 7.4 cubic yards of landfill space. Reusing plastics that have already been manufactured is one very important way of decreasing plastic debris found in landfills, and worse, oceans and nat
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SOURCE Rainbow Light Nutritional Systems
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