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RadioShack Partners With Seven-Time Tour de France Winner Lance Armstrong to Form New Cycling Team in 2010
Date:7/23/2009

he highest level. It's important to me to partner with a brand that understands the role technology plays in people's lives."

"RadioShack keeps people connected in a highly mobile world through innovative technology from leading brands," said Lee Applbaum, RadioShack's Chief Marketing Officer. "As one of the greatest athletes of our generation, a father, a cancer survivor, and a tireless advocate in the fight against cancer, Lance Armstrong understands the power of keeping people connected and that's why we feel he's the perfect partner for our brand. "

"This is an exciting time at RadioShack," added Applbaum. "We are re-launching our brand with a new creative platform in early August, and now having Lance on our team - an American icon who embodies the spirit of mobility, connectivity and philanthropy - really allows us to accelerate our brand's evolution."

RadioShack also plans to activate their 35,000 employees and almost 6,000 stores across the country to raise awareness and funding for the fight against cancer through the Lance Armstrong Foundation and LIVESTRONG. "We know that cancer research and survivorship is near to the hearts of many of our associates and customers, and together with Lance and his Foundation, we have the power to make a meaningful difference," said Julian Day, RadioShack's Chairman and Chief Executive Officer.

RadioShack will also sponsor the LIVESTRONG Foundation's signature fundraising event, the LIVESTRONG Challenge Series, a 5K run/walk and cycling ride held in four cities throughout the United States, providing support for an ongoing, self-sustaining fundraising vehicle to raise money for the fight against cancer.

"RadioShack's sponsorship will help spread the spirit of the LIVESTRONG Global Cancer Campaign and fuel its efforts make cancer a global priority. The cancer community salutes RadioShack
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SOURCE RadioShack Corporation
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