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RED Light Energy Elixir is Enticing Consumers With its 'Original Seduction,' Positioning the Brand for Mounting Success
Date:9/15/2009

LOS ANGELES, Sept. 15 /PRNewswire/ -- In a market saturated with energy drinks and shots, entrepreneur Paul Ebrahimian knew he was in for a challenge when he founded RED Light(R). However, he had the recipe for a great-tasting beverage, a smart business plan in place and the marketing vision to position RED Light as THE drink of choice--not just for energy, but also as an elixir.

(Photo:http://www.newscom.com/cgi-bin/prnh/20090915/AQ75816)

Available in regular and sugar free, RED Light, the Original Seduction(TM) offers a unique blend of ingredients, including rare fruits such as Brazilian Acerola and Schizandra. High in Vitamin C, Brazilian Acerola has intense antioxidant potency, containing thirty-two times the amount that of orange juice. Schizandra, a woody vine native to China and Japan, is rich in minerals, vitamins and essential oils. With a long history of medicinal use, it has been known to treat everything from acne to coronary disease and is also known to enhance stamina and increase libido. RED Light's refreshing concoction contains only 90 mg of caffeine (about 1 cup of coffee) and tastes great as a mixer with all types of spirits.

When RED Light launched in May 2009, Ebrahimian hired the PR/Marketing firm, Pistol & Stamen to assist in laying out the consumer and retail groundwork and sold $25k worth of product for the month. Steady increases of 10-15% per month over the past 4 months laid the foundation for the next step to brand success. The golden opportunity arrived at a golf charity tournament in August 2009. It was there that doors opened--7-11 doors to be exact. A power luncheon with twenty-five board members led to sales in fifty 7-11 stores. Ebrahimian now has his eye on adding six hundred more.

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SOURCE RED Light Energy Elixir
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