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RAI CEO: 'Returning Value in a Challenging Time'
Date:4/30/2008

ons):

Three Months Ended

March 31, Change

2008 2007 Units %

Camel (filter styles) 5.3 5.6 (0.4) -6.4%

Kool 2.5 2.7 (0.2) -6.3%

Pall Mall 1.6 1.6 0.0 -1.6%

Total growth brands 9.4 9.9 (0.6) -5.6%

Total support brands 8.8 10.0 (1.3) -12.6%

Total non-support brands 2.7 3.7 (1.0) -26.5%

Total R.J. Reynolds domestic 20.8 23.6 (2.8) -11.8%

Total premium 13.2 14.7 (1.5) -10.1%

Total value 7.7 9.0 (1.3) -14.6%

Premium/total mix 63.2% 62.0% 1.2%

Industry 80.4 83.2 (2.8) -3.3%

Premium 58.8 60.8 (2.0) -3.3%

Value 21.6 22.4 (0.8) -3.6%

Premium/total mix 73.1% 73.1% 0.1%

RETAIL SHARE OF MARKET:

Three Months Ended

March 31,

2008 2007 Change

Camel (filter styles) 7.9% 7.4% 0.5

Kool 3.1% 3.2% (0.1)

Pall Mall 2.2% 2.0% 0.2

Total growth brands 13.2% 12.6% 0.5

Total support brands 11.0% 12.0% (1.0)

Total non-support brands 3.8% 4.8% (1.0)

Total R.J. Reynolds domestic 28.0
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SOURCE Reynolds American Inc.
Copyright©2008 PR Newswire.
All rights reserved

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