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R2i Marketing Automation Comparison Matrix
Date:7/22/2013

Baltimore, MD (PRWEB) July 22, 2013

R2integrated, a leading digital marketing and technology firm, has released a new comparison report that rates standard feature sets of the top marketing automation platforms. In a January eMarketer survey, 75% of respondents rated marketing automation as the third top priority for focus in 2013 and r2i’s report addresses key areas of consideration around this quickly evolving and popular digital marketing tool. The r2i Marketing Automation Comparison is a report developed by business analysts, strategists and veteran digital marketers whose research and specific experience with the leading platforms contribute to the rating scale of dozens of features in nine core feature sets. Ratings are based on the level of integration of a feature set as well as its maturity and completion.

R2i turned the report into an interactive, online comparison tool that allows marketers, analysts, and content teams to compare specific marketing automation products as well as individual feature sets. Feature set categories evaluated are: campaign design; campaign management; marketing channel support; email; website targeting/personalization; lead management/scoring; social marketing; user experience; and reporting.

Marketing automation platforms included in the report are: Eloqua, Marketo, HubSpot, Act-On, Pardot and Silverpop. These leading platforms represent high quality solutions that enterprise level businesses rely on to integrate sales and marketing processes in a way that can increase the quantity and quality of leads along with the timely delivery of relevant content.

R2i’s Chief Technology Officer, Chris Chodnicki, comments, “This new report is intended to give decision-makers insight into how to rate and evaluate some standard features of a marketing automation platform.
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