Baltimore, MD (PRWEB) July 22, 2013
R2integrated, a leading digital marketing and technology firm, has released a new comparison report that rates standard feature sets of the top marketing automation platforms. In a January eMarketer survey, 75% of respondents rated marketing automation as the third top priority for focus in 2013 and r2i’s report addresses key areas of consideration around this quickly evolving and popular digital marketing tool. The r2i Marketing Automation Comparison is a report developed by business analysts, strategists and veteran digital marketers whose research and specific experience with the leading platforms contribute to the rating scale of dozens of features in nine core feature sets. Ratings are based on the level of integration of a feature set as well as its maturity and completion.
R2i turned the report into an interactive, online comparison tool that allows marketers, analysts, and content teams to compare specific marketing automation products as well as individual feature sets. Feature set categories evaluated are: campaign design; campaign management; marketing channel support; email; website targeting/personalization; lead management/scoring; social marketing; user experience; and reporting.
Marketing automation platforms included in the report are: Eloqua, Marketo, HubSpot, Act-On, Pardot and Silverpop. These leading platforms represent high quality solutions that enterprise level businesses rely on to integrate sales and marketing processes in a way that can increase the quantity and quality of leads along with the timely delivery of relevant content.
R2i’s Chief Technology Officer, Chris Chodnicki, comments, “This new report is intended to give decision-makers insight into how to rate and evaluate some standard features of a marketing automation platform. More and more of our clients are implementing automation software and we believe in the value these tools provide to the sales and marketing efforts of an organization.”
The full r2i Marketing Automation Comparison Report is available for use and more information on why marketing automation is a content marketing "must have" is available on the r2i blog.
For more on r2i, visit r2integrated.com.
R2integrated (“r2i”) is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, Black and Decker, Time Warner Cable and Hershey’s.
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