Navigation Links
R2i Marketing Automation Comparison Matrix
Date:7/22/2013

Baltimore, MD (PRWEB) July 22, 2013

R2integrated, a leading digital marketing and technology firm, has released a new comparison report that rates standard feature sets of the top marketing automation platforms. In a January eMarketer survey, 75% of respondents rated marketing automation as the third top priority for focus in 2013 and r2i’s report addresses key areas of consideration around this quickly evolving and popular digital marketing tool. The r2i Marketing Automation Comparison is a report developed by business analysts, strategists and veteran digital marketers whose research and specific experience with the leading platforms contribute to the rating scale of dozens of features in nine core feature sets. Ratings are based on the level of integration of a feature set as well as its maturity and completion.

R2i turned the report into an interactive, online comparison tool that allows marketers, analysts, and content teams to compare specific marketing automation products as well as individual feature sets. Feature set categories evaluated are: campaign design; campaign management; marketing channel support; email; website targeting/personalization; lead management/scoring; social marketing; user experience; and reporting.

Marketing automation platforms included in the report are: Eloqua, Marketo, HubSpot, Act-On, Pardot and Silverpop. These leading platforms represent high quality solutions that enterprise level businesses rely on to integrate sales and marketing processes in a way that can increase the quantity and quality of leads along with the timely delivery of relevant content.

R2i’s Chief Technology Officer, Chris Chodnicki, comments, “This new report is intended to give decision-makers insight into how to rate and evaluate some standard features of a marketing automation platform. More and more of our clients are implementing automation software and we believe in the value these tools provide to the sales and marketing efforts of an organization.”

The full r2i Marketing Automation Comparison Report is available for use and more information on why marketing automation is a content marketing "must have" is available on the r2i blog.

For more on r2i, visit r2integrated.com.

About R2integrated
R2integrated (“r2i”) is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, Black and Decker, Time Warner Cable and Hershey’s.

Read the full story at http://www.prweb.com/releases/2013/7/prweb10943629.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. The Reversal System: Review Examining Chris X's Marketing Software Released
2. New Reputation Marketing for Dental Offices Launched By LocalSearchForDentists.com
3. Kapost Secures $5.6 Million in Growth Funding to Meet Increasing Demand for Content Marketing Solutions
4. Agency Reports on Healthcare Marketing Measurement
5. Does Your Healthcare Marketing Ache? Relieve the Pain During National Immunization Awareness Month With These 4 Tips From Appointment-Plus
6. SevenPoint2, the Alkaline Company, Is Finding a Marketing ‘Balance’ with CallFire’s Tele-pH-ony Solutions
7. Marshall Fong Joins FMC BioPolymer as Global Marketing Director of Food Ingredients
8. Besttoolbars Study Reveals New Trend in Online Cashback Marketing
9. Fitness 19 is Beefing Up Its Bottom Line by Trimming the Fat from Its Marketing Strategy with the Help of CallFire
10. Content Marketing Is The Way Forward For Fast Small Business Growth says Business Coach Casey Gollan
11. Heart-Centered Marketing and Business Coach Louisa Chan Publishes New Guide on Ethical Business Marketing for Coaches, Trainers, Tutors and Training Providers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:2/9/2016)... ... February 09, 2016 , ... United ... In Praise of Prevention,” an animated video designed to prevent the ... translations of the video are being distributed throughout Togo, Liberia, Sierra Leone, Nigeria, ...
(Date:2/9/2016)... ... February 09, 2016 , ... The Brain Preservation Foundation’s (BPF) ... from 21st Century Medicine (21CM) ( http://www.21cm.com/ ), spearheaded by recent MIT ... of an intact rabbit brain for extremely long-term storage using a combination of ...
(Date:2/8/2016)... ... 08, 2016 , ... Coast Dental has a new way to help parents ... and family dentist Yvonne Dorrian, DMD, is hosting a free seminar on Friday, February ... to Target at 1207 North Peachtree Parkway in Peachtree City. Dr. Dorrian will have ...
(Date:2/8/2016)... ... February 08, 2016 , ... Brenton Engineering , ... bags, and flow wrapped products at WestPack 2015, February 9-11, in Anaheim, California. ... up to semi-automatic or fully-automatic case packing with a small footprint, rugged, highly ...
(Date:2/8/2016)... , ... February 08, 2016 , ... ... IN metro area, has selected the latest beneficiary of their ongoing community enrichment ... to preventing bullying in area schools. Donations are now being accepted at: ...
Breaking Medicine News(10 mins):
(Date:2/9/2016)... , February 9, 2016 ... gab heute den Abschluss eines Kooperationsvertrags mit ... umfassender Lösungen in den Bereichen Next-Generation-Sequencing (NGS), ... QGEN ; Frankfurt Prime Standard: QIA) gab ... Genomics für die Entwicklung und Förderung umfassender ...
(Date:2/9/2016)... WORCESTER, Mass. , Feb. 9, 2016   ... earned The Joint Commission,s Gold Seal of Approval ® ... continuous compliance with its performance standards. The Gold Seal ... that reflects an organization,s commitment to providing safe and ... --> AllCare Plus Pharmacy underwent a rigorous on-site ...
(Date:2/9/2016)... The leader in accelerated orthodontics, OrthoAccel ® ... the recipient of the 2015 Townie Choice Award in ... medical device that speeds up orthodontic tooth movement by ... associated with treatment, AcceleDent was selected by orthodontists from ... Orthotown survey of the most reliable and reputable ...
Breaking Medicine Technology: