Navigation Links
R2i Marketing Automation Comparison Matrix
Date:7/22/2013

Baltimore, MD (PRWEB) July 22, 2013

R2integrated, a leading digital marketing and technology firm, has released a new comparison report that rates standard feature sets of the top marketing automation platforms. In a January eMarketer survey, 75% of respondents rated marketing automation as the third top priority for focus in 2013 and r2i’s report addresses key areas of consideration around this quickly evolving and popular digital marketing tool. The r2i Marketing Automation Comparison is a report developed by business analysts, strategists and veteran digital marketers whose research and specific experience with the leading platforms contribute to the rating scale of dozens of features in nine core feature sets. Ratings are based on the level of integration of a feature set as well as its maturity and completion.

R2i turned the report into an interactive, online comparison tool that allows marketers, analysts, and content teams to compare specific marketing automation products as well as individual feature sets. Feature set categories evaluated are: campaign design; campaign management; marketing channel support; email; website targeting/personalization; lead management/scoring; social marketing; user experience; and reporting.

Marketing automation platforms included in the report are: Eloqua, Marketo, HubSpot, Act-On, Pardot and Silverpop. These leading platforms represent high quality solutions that enterprise level businesses rely on to integrate sales and marketing processes in a way that can increase the quantity and quality of leads along with the timely delivery of relevant content.

R2i’s Chief Technology Officer, Chris Chodnicki, comments, “This new report is intended to give decision-makers insight into how to rate and evaluate some standard features of a marketing automation platform. More and more of our clients are implementing automation software and we believe in the value these tools provide to the sales and marketing efforts of an organization.”

The full r2i Marketing Automation Comparison Report is available for use and more information on why marketing automation is a content marketing "must have" is available on the r2i blog.

For more on r2i, visit r2integrated.com.

About R2integrated
R2integrated (“r2i”) is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, Black and Decker, Time Warner Cable and Hershey’s.

Read the full story at http://www.prweb.com/releases/2013/7/prweb10943629.htm.


'/>"/>
Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. The Reversal System: Review Examining Chris X's Marketing Software Released
2. New Reputation Marketing for Dental Offices Launched By LocalSearchForDentists.com
3. Kapost Secures $5.6 Million in Growth Funding to Meet Increasing Demand for Content Marketing Solutions
4. Agency Reports on Healthcare Marketing Measurement
5. Does Your Healthcare Marketing Ache? Relieve the Pain During National Immunization Awareness Month With These 4 Tips From Appointment-Plus
6. SevenPoint2, the Alkaline Company, Is Finding a Marketing ‘Balance’ with CallFire’s Tele-pH-ony Solutions
7. Marshall Fong Joins FMC BioPolymer as Global Marketing Director of Food Ingredients
8. Besttoolbars Study Reveals New Trend in Online Cashback Marketing
9. Fitness 19 is Beefing Up Its Bottom Line by Trimming the Fat from Its Marketing Strategy with the Help of CallFire
10. Content Marketing Is The Way Forward For Fast Small Business Growth says Business Coach Casey Gollan
11. Heart-Centered Marketing and Business Coach Louisa Chan Publishes New Guide on Ethical Business Marketing for Coaches, Trainers, Tutors and Training Providers
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:4/28/2017)... ... April 28, 2017 , ... Children ... to more adverse experiences than children in the general population. That’s because foster ... neglect or other family challenges. While no fault of their own, youth who ...
(Date:4/28/2017)... ... ... People are starting to accept that hearing aids can be helpful and ... it had when great-grandpa wore his hearing aids years ago,” said Dr. Maura Marks, ... American Speaker Series (NASS) segment. “He probably wore an iPod-size hearing aid on ...
(Date:4/28/2017)... (PRWEB) , ... April 28, 2017 , ... ... Manager for the North East region. Côté has 20+ years of experience within ... to Phytomer, Côté worked with an array of high-end cosmetic brands, retail brands ...
(Date:4/28/2017)... (PRWEB) , ... April 28, 2017 , ... Rob Lowe ... and now he has leant his presence to an educational purpose as the host ... one important one being cancer. In a recent episode, the series focuses on thyroid ...
(Date:4/27/2017)... ... April 27, 2017 , ... The Incentive Research Foundation is ... Nudge Guide," a groundbreaking analysis of how behavioral economics can be applied to ... to IRR programs, the report highlights proven behavioral economics approaches and the powerful ...
Breaking Medicine News(10 mins):
(Date:4/20/2017)... , April 20, 2017  Cogentix Medical, ... focused on providing the Urology, Uro/Gyn and Gynecology ... that Ash Keswani has joined the Company as ... this newly created position, Mr. Keswani will report ... CEO. "Our organization is delighted that ...
(Date:4/20/2017)... Research and Markets has announced ... Market Prospects: Addressing Production Complexities Through Risk Management and ... ... Pipeline and Market Prospects: Overcoming Production Complexities Through Risk ... of the current trends in the global biosimilars market, ...
(Date:4/20/2017)... 2017  CVS Pharmacy, the retail division of ... store design to enhance the retail customer experience ... products and expanded beauty selections paired with informational ... new offerings. Together with its innovative digital programs, ... customer experience at CVS Pharmacy.  ...
Breaking Medicine Technology: