Navigation Links
R2i Marketing Automation Comparison Matrix

Baltimore, MD (PRWEB) July 22, 2013

R2integrated, a leading digital marketing and technology firm, has released a new comparison report that rates standard feature sets of the top marketing automation platforms. In a January eMarketer survey, 75% of respondents rated marketing automation as the third top priority for focus in 2013 and r2i’s report addresses key areas of consideration around this quickly evolving and popular digital marketing tool. The r2i Marketing Automation Comparison is a report developed by business analysts, strategists and veteran digital marketers whose research and specific experience with the leading platforms contribute to the rating scale of dozens of features in nine core feature sets. Ratings are based on the level of integration of a feature set as well as its maturity and completion.

R2i turned the report into an interactive, online comparison tool that allows marketers, analysts, and content teams to compare specific marketing automation products as well as individual feature sets. Feature set categories evaluated are: campaign design; campaign management; marketing channel support; email; website targeting/personalization; lead management/scoring; social marketing; user experience; and reporting.

Marketing automation platforms included in the report are: Eloqua, Marketo, HubSpot, Act-On, Pardot and Silverpop. These leading platforms represent high quality solutions that enterprise level businesses rely on to integrate sales and marketing processes in a way that can increase the quantity and quality of leads along with the timely delivery of relevant content.

R2i’s Chief Technology Officer, Chris Chodnicki, comments, “This new report is intended to give decision-makers insight into how to rate and evaluate some standard features of a marketing automation platform. More and more of our clients are implementing automation software and we believe in the value these tools provide to the sales and marketing efforts of an organization.”

The full r2i Marketing Automation Comparison Report is available for use and more information on why marketing automation is a content marketing "must have" is available on the r2i blog.

For more on r2i, visit

About R2integrated
R2integrated (“r2i”) is a high growth, next-generation digital/social marketing and technology firm specializing in creating meaningful customer engagement in the ever-changing world of peer-to-peer interactions. R2i provides advanced expertise in content and social media marketing and is able to bridge the gap between marketing disciplines and the advanced technologies required for 21st century execution. The company offers a comprehensive set of professional services and technology products including social/digital marketing strategy and programs, social/consumer data analysis technology, content strategy and content distribution technology, and reporting and analytics – all geared toward customer acquisition. R2i clients include Microsoft, Under Armour, Black and Decker, Time Warner Cable and Hershey’s.

Read the full story at

Source: PRWeb
Copyright©2012 Vocus, Inc.
All rights reserved

Related medicine news :

1. The Reversal System: Review Examining Chris X's Marketing Software Released
2. New Reputation Marketing for Dental Offices Launched By
3. Kapost Secures $5.6 Million in Growth Funding to Meet Increasing Demand for Content Marketing Solutions
4. Agency Reports on Healthcare Marketing Measurement
5. Does Your Healthcare Marketing Ache? Relieve the Pain During National Immunization Awareness Month With These 4 Tips From Appointment-Plus
6. SevenPoint2, the Alkaline Company, Is Finding a Marketing ‘Balance’ with CallFire’s Tele-pH-ony Solutions
7. Marshall Fong Joins FMC BioPolymer as Global Marketing Director of Food Ingredients
8. Besttoolbars Study Reveals New Trend in Online Cashback Marketing
9. Fitness 19 is Beefing Up Its Bottom Line by Trimming the Fat from Its Marketing Strategy with the Help of CallFire
10. Content Marketing Is The Way Forward For Fast Small Business Growth says Business Coach Casey Gollan
11. Heart-Centered Marketing and Business Coach Louisa Chan Publishes New Guide on Ethical Business Marketing for Coaches, Trainers, Tutors and Training Providers
Post Your Comments:
(Date:11/25/2015)... ... November 25, 2015 , ... “While riding the bus, I ... Bronx, N.Y. “I thought there had to be a convenient and comfortable way to ... The PROTECTOR enables disabled individuals to safely travel during cold or inclement weather. In ...
(Date:11/25/2015)... , ... November 25, 2015 , ... ... (PHA) announces the nation’s Periwinkle Pioneers, individuals and groups responsible for advancing care ... disease. The Periwinkle Pioneers, nominated by the public, will receive special recognition throughout ...
(Date:11/25/2015)... ... November 25, 2015 , ... ... philanthropic seniors, is resulting in a way for homeless people to have a ... have launched a new initiative whereby they are repurposing plastic bags into sleeping ...
(Date:11/25/2015)... ... November 25, 2015 , ... Since its launch in 2012, ... adult stem cell therapies to patients with chronic degenerative medical conditions. Now, the ... Registered Trademark (RTM). , Organizations are required to hold a registered trademark in ...
(Date:11/24/2015)... ... November 25, 2015 , ... Genesis Chiropractic Software ... software creates an agreement between the practice owner and the patient that automatically ... notification, and projections. Click here to learn more. , ...
Breaking Medicine News(10 mins):
(Date:11/24/2015)... FRANCISCO , Nov. 24, 2015  Thanks to ... Dignity Health St. Mary,s Medical Center,s Sister Diane Grassilli ... breast imaging capabilities in San Francisco ... an anonymous friend, stepped forward with a gift of ... for Breast Digital Mammography with Tomosynthesis and Whole Breast ...
(Date:11/24/2015)... Colo. , Nov. 24, 2015  Array ... that its Chief Executive Officer, Ron Squarer ... Healthcare Conference in New York.  The public is ... webcast on the Array BioPharma website.Event:Piper Jaffray Annual ... , Wednesday, December 2, 2015Time:1:30 p.m. Eastern Time ...
(Date:11/24/2015)... HOUSTON, TX and VANCOUVER, Nov. 24, 2015 /PRNewswire/ ... EPI; NASDAQ: EPIX ) announced today that the ... clinical study of EPI-506 as a treatment for metastatic ... States and Canada.  --> ... --> In the Phase 1/2 clinical trial, ...
Breaking Medicine Technology: