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Date:4/14/2009

he convenience of user-controlled access and it also has another dimension that may make it especially useful for teaching text messaging is naturally interactive. Teens in particular are socially conditioned to not just receive information in text messages, but also to interact with them, which can potentially make text-delivered content far more meaningful to the recipients.

"Everything that we do is interactive," Cornelius said. "We might send them a picture of a water fountain and ask them if they can get HIV from drinking at a water fountain, for example. The question really is, will they respond? Our bet is that when this is done in the text environment they will."

Along with such potential advantages, however, the medium also has its cultural nuances which adult educators and healthcare professionals may not be completely sensitive to. For this reason, Cornelius incorporated into the pilot project a team of cultural authorities a group of twelve Charlotte-area teens to advise and assist in adapting the messages for text. The teen advisory group has been actively involved in developing and creating the message material and will participate in a three-week trial test this April.

The issue of appropriate delivery and interaction with the text-messaged material is, Cornelius suspects, as complicated and tricky an issue as the crafting of the messages themselves, since the messages are being delivered directly into the dramatic social context of the teenage lifestyle.

"A big issue is the actual 'dosage'-- how much to send the kids. A focus group from the teen advisors told us, for example, that we should try to limit messages to once a day, in a period between 4:00 and 6:00 in the afternoon, when teens would most likely to be receptive," Cornelius said. "The advisors pointed out that text messages sent earlier or later would be more likely to be missed or ignored because they might not be seen as soon as they were received
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Contact: James Hathaway
jbhathaw@uncc.edu
704-687-5743
University of North Carolina at Charlotte
Source:Eurekalert

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