Navigation Links
R rating might be unlikely to affect teens exposure to smoking in movies

WORCESTER, Mass. Several recent research studies published in the United States have determined that young adolescents who see smoking scenes in movies are more likely to smoke. To combat smoking among youth, public health groups have called for Restricted (R) ratings for movies that depict smoking. A new study from New Zealand, however, calls that strategy into question, noting that the R rating may not have the intended effect of putting such movies out of reach of children.

Significantly, we found that 94 percent of the 14 to 15 year olds in our sample watched R-rated movies, and 38.5 percent did so on a weekly basis. Therefore, limiting smoking to R-rated movies will likely not eliminate the influence of smoking in the movies, said Joseph R. DiFranza, MD, professor of family medicine & community health at the University of Massachusetts Medical School, who conducted the study with colleagues from New Zealand.

The study, published in Preventive Medicine, was conducted to follow up on previous reports from the U.S. that demonstrated an increased risk of smoking among youth who watched movies that depict smoking. Almost all of the movies screened in New Zealand come from the U.S. The New Zealanders conducted surveys of 88,505 high school students of largely European, Maori, Asian or Pacific Islander ethnicity. They asked students how often they watched R-rated movies and also about their intention to smoke, past experiences with smoking and their current smoking habits.

The more often youths watched R-rated films the more likely they were to smoke, or to have intentions to smoke in the future if they hadnt already started. Those who watched the most R-rated films were twice as likely to have tried smoking as youths who never watched them. Among the nonsmokers, those who watched the most R-rated movies were nearly three times as likely to be susceptible to starting to smoke, even when the researchers controlled for age, gender, ethnicity, peer smoking, parental smoking, socioeconomic status, pocket money and household smoking rules.

The good example parents set by not smoking and forbidding smoking in the home can be trumped by the glamorization of smoking in the movies. The U.S. movie industry contributes to the spread of teen smoking around the globe, rivaling the influence of the tobacco industry, said co-author Dr. Joseph DiFranza.


Contact: Alison Duffy
University of Massachusetts Medical School

Related medicine news :

1. Blood Cells Capable of Regenerating Liver
2. Vibrating Insoles could Help Balance
3. Operating on a Beating Heart Yields Better Results For Blocked Heart Arteries
4. Therapeutic cloning by regenerating stem cells from heart muscles
5. Clowns farewell in operating room, easing anxiety in children
6. Doctors unhappy with insurer’s ratings proposa
7. Protein Linked To Accelerating Rheumatoid Arthritis
8. Sexual Harassment A Cause Of Deteriorating Health Among Female Flight Attendants.
9. Exposure to Grating, Noise, Music Can Cause Tumors Leading To Deafness
10. Mobile Operating Theater to Cut Waiting Times
11. Demountable Operating Theatre To Be Set Up At Bega Hospital
Post Your Comments:
(Date:6/25/2016)... ... ... temporary closing of Bruton Memorial Library on June 21 due to a possible lice infestation, ... aspect of head lice: the parasite’s ability to live away from a human host, and ... necessary one in the event that lice have simply gotten out of control. , As ...
(Date:6/25/2016)... ... June 25, 2016 , ... On Friday, June 10, Van Mitchell, ... at Work award to iHire in recognition of their exemplary accomplishments in worksite health ... annual Maryland Workplace Health & Wellness Symposium at the BWI Marriott in Linthicum Heights. ...
(Date:6/24/2016)... ... June 24, 2016 , ... Marcy was in a crisis. Her son James, eight, ... at his family verbally and physically. , “When something upset him, he couldn’t control his ... it. He would throw rocks at my other children and say he was going to ...
(Date:6/24/2016)... , ... June 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway ... call for a minimum wage raise to $12 an hour by 2020 and then adjusting ... restore the lost value of the minimum wage, assure the wage floor does not erode ...
(Date:6/24/2016)... ... 2016 , ... Strategic Capital Partners, LLC (SCP) in concert ... capital for emerging technology companies. SCP has delivered investment events and professional ... than a million dollars of capital investment for five companies. The ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... , June 26, 2016 ... care operating models within the health care industry is ... financial efficiency , Deloitte offers a suite of ... business issues impacting efficient cost optimization: labor resource analysis, ... These services facilitate better outcomes and better economics ...
(Date:6/24/2016)... FRANCISCO, Calif. , June 24, 2016 /PRNewswire/ ... ), a biopharmaceutical company developing novel therapeutics for ... unmet needs, today announced the closing of its ... of common stock, at the public offering price ... in the offering were offered by GBT. GBT ...
(Date:6/24/2016)... , June 24, 2016 ... of the "Structural Electronics 2015-2025: Applications, Technologies, ... In-Mold Electronics, Smart Skin, ... Photovoltaics Structural electronics involves electronic ... load-bearing, protective structures, replacing dumb structures such as ...
Breaking Medicine Technology: