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Quench Your Summer Thirst...With Fiber
Date:4/15/2008

Metamucil(R) Offers New Pink Lemonade Flavor Just In Time For Summer

CINCINNATI, April 15 /PRNewswire/ -- Metamucil(R) today announced a new and refreshing way to help Americans beautify their insides this summer with the addition of Pink Lemonade flavored powder to its number one fiber supplement lineup. Pink Lemonade joins Berry Burst and Orange flavors in the Metamucil family, and like all Metamucil products, contains 100 percent fiber from psyllium husk making it a delicious way to help lower your cholesterol* and beautify your insides. Clinical studies show that just 7 grams of soluble fiber from psyllium a day, such as the fiber found in Metamucil, may help reduce the risk of heart disease by lowering cholesterol.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080415/AQTU503)

"Fiber has an array of health benefits. Along with helping to lower cholesterol, a high fiber diet can help you feel full and modulate blood glucose levels after meals," said Valerie Waters, celebrity personal trainer and National Fiber Council board member. "With summer right around the corner, increasing your fiber intake is a great way to stay fit and trim naturally."

The National Fiber Council suggests that healthy adults consume 32 grams of total fiber each day while the average American consumes only 10 to 15 grams of total fiber each day. Metamucil Pink Lemonade offers a delicious and easy way to help you add fiber to your diet this summer.

"Pink Lemonade has always been an iconic summer flavor," said Metamucil brand manager Amy Connor. "We are excited to offer consumers yet another tasty way to add fiber to their diet with this addition to the Metamucil family of products."

Dietary fiber, also known as roughage or bulk, includes all parts of plant foods that your body can't digest or absorb. Fiber is often classified into two categories, insoluble fiber
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SOURCE Procter & Gamble
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