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Quench Your Summer Thirst...With Fiber
Date:4/15/2008

Metamucil(R) Offers New Pink Lemonade Flavor Just In Time For Summer

CINCINNATI, April 15 /PRNewswire/ -- Metamucil(R) today announced a new and refreshing way to help Americans beautify their insides this summer with the addition of Pink Lemonade flavored powder to its number one fiber supplement lineup. Pink Lemonade joins Berry Burst and Orange flavors in the Metamucil family, and like all Metamucil products, contains 100 percent fiber from psyllium husk making it a delicious way to help lower your cholesterol* and beautify your insides. Clinical studies show that just 7 grams of soluble fiber from psyllium a day, such as the fiber found in Metamucil, may help reduce the risk of heart disease by lowering cholesterol.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080415/AQTU503)

"Fiber has an array of health benefits. Along with helping to lower cholesterol, a high fiber diet can help you feel full and modulate blood glucose levels after meals," said Valerie Waters, celebrity personal trainer and National Fiber Council board member. "With summer right around the corner, increasing your fiber intake is a great way to stay fit and trim naturally."

The National Fiber Council suggests that healthy adults consume 32 grams of total fiber each day while the average American consumes only 10 to 15 grams of total fiber each day. Metamucil Pink Lemonade offers a delicious and easy way to help you add fiber to your diet this summer.

"Pink Lemonade has always been an iconic summer flavor," said Metamucil brand manager Amy Connor. "We are excited to offer consumers yet another tasty way to add fiber to their diet with this addition to the Metamucil family of products."

Dietary fiber, also known as roughage or bulk, includes all parts of plant foods that your body can't digest or absorb. Fiber is often classified into two categories, insoluble fiber and soluble fiber, the latter of which is most important in a low cholesterol diet.

Soluble fiber, as found in Metamucil, may form a gel in the stomach, entrapping food, sugars, cholesterol and fats before carrying them through the digestive tract. Good sources of soluble fiber include oats, beans, peas, many types of fruit and vegetables, and psyllium husk.

Pink Lemonade Metamucil is now available at retailers nationwide in 48, 72 or 114-dose canisters. For more information on Pink Lemonade Metamucil or fiber, log onto: http://www.metamucil.com.

About Metamucil

Created and marketed for the first time in 1933 by G.D. Searle & Co., Metamucil powder was purchased by Procter & Gamble in 1985. Made with 100% natural psyllium fiber, Metamucil is the only leading brand marketed as both a fiber laxative and a dietary fiber supplement. Metamucil comes in a variety of forms (powder, wafers and capsules) and flavors (regular, Orange, Pink Lemonade and Berry Burst!) to fit any lifestyle when you are looking to increase your fiber intake. Metamucil is the number one recommended doctor and pharmacy fiber product. For more information, visit http://www.metamucil.com or call Metamucil at 1-800-983-4237.

About National Fiber Council

The National Fiber Council (NFC) is a primary resource for credible information about the benefits of dietary fiber for consumers, media and health care professionals. Founded in 2004, the NFC was established to raise awareness and educate Americans about the benefits of dietary fiber. The NFC is comprised of eight active Board members, each a national thought leader in his or her area of study. Board specialties include weight management, digestive disease, pharmacy, nutrition, fitness and pediatrics.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. P&G has one of the strongest portfolios of quality, leadership brands in consumer health and wellness, including Actonel(R), Align(R), Always(R), Asacol(R), Crest(R), Enablex(R), Metamucil(R), Oral-B(R), Pepto-Bismol(R), Prilosec OTC(R), Scope(R), Tampax(R), and Vicks(R), in addition to its trusted consumer brands, including Ariel(R), Braun(R), Bounty(R), Charmin(R), Dawn(R), Downy(R), Duracell(R), Folgers(R), Gillette(R), Head & Shoulders(R), Iams(R), Lenor(R), Mach3(R), Olay(R), Pantene(R), Pampers(R), Pringles(R), Tide(R), Wella(R), and Whisper(R). The P&G community consists of over 135,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com for the latest news and in-depth information about P&G and its brands.

* As part of a diet low in saturated fat and cholesterol

Media Contacts:

Carlos Taveras

Taveras.cm@pg.com

(513) 622-4645

Kristen Fields

Kristen.Fields@mslpr.com

(312) 861-5257


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SOURCE Procter & Gamble
Copyright©2008 PR Newswire.
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