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Quaker Oats and Share Our Strength Announce New Movement to Fight Childhood Hunger
Date:3/9/2009

Philanthropist and Renowned Chef Art Smith Creates Oat-Inspired Menu to Power Americans to Do Good

NEW YORK, March 9 /PRNewswire/ -- In Times Square today, Quaker announces the launch of the Go Project, a new social purpose movement powered by Quaker and the human energy of Americans across the country. Quaker, which energizes people's lives every day with the wholesome goodness of whole-grain oats, is now encouraging Americans to use that energy to fuel it forward for others through donations, grants and volunteer opportunities.

More than 36 million Americans -- including 12.4 million children -- are at risk of hunger. To help combat childhood hunger, the Quaker Go Project is empowering consumers to activate hunger-related volunteerism projects in their own communities by applying for a Go Grant. Consumers can visit www.quakeroats.com/gohumansgo between now and July 31, 2009 and share their ideas for a hunger-related project for the opportunity to receive a $500 grant.*

"For more than 130 years, Quaker Oats has been one of the most trusted and valued brands in America for delivering quality whole-grain oat goodness across our portfolio of products," said Mark Schiller, president of Quaker Oats. "Through the Quaker Go Project, and our ongoing efforts to fight childhood hunger, we can give people the fuel to live their lives to the fullest and to do good in their communities."

In partnership with American families, Quaker will donate up to 1 million servings of products made with whole-grain oats to Share Our Strength, the nation's leading organization working to end childhood hunger in America. Each time a consumer enters a UPC code from any package of Quaker Oats, Quaker Instant Oatmeal, Quaker Oatmeal Squares, Quaker Life cereal or Quaker Chewy granola bars at

SOURCE Quaker Oats
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