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Quaker Introduces Simple Harvest(TM) All Natural Multigrain Chewy Granola Bars That Taste Simply Delicious
Date:3/18/2008

America's Supermarket Guru(R) Says the New Products Measure up to Latest

Food Trends: Simple Ingredients, Flavors and Great Taste

CHICAGO, March 18 /PRNewswire/ -- According to Phil Lempert, America's Supermarket Guru(R), one of the biggest current trends is all natural foods with recognizable ingredients that deliver on taste. As people are paying closer attention to exactly what they eat, Quaker is rolling out its new Simple Harvest All Natural Multigrain Chewy Granola Bars filled with simple, all natural ingredients in great-tasting varieties. This introduction follows the recent launch of Quaker(R) Simple Harvest(TM) Instant Multigrain Hot Cereal.

The simple ingredients that make up Simple Harvest Chewy Granola Bars include whole-grain Quaker oats, wheat, barley, fruit, nuts and chocolate. With a delicious and satisfyingly chewy texture and just the right amount of natural sweetness, the bars deliver a snack people can feel good about eating.

"Today more than ever, people are concerned about what they put into their bodies," said Supermarket Guru Phil Lempert. "The ingredients in Quaker Simple Harvest Chewy Granola Bars are recognizable, plus the bars are packed with flavor. It hits the bulls-eye for what people want, and for me, Simple Harvest is one of this year's top hits."

Quaker Simple Harvest Chewy Granola Bars appeal to a variety of tastes with three distinct flavors that make eating well pure pleasure: the Dark Chocolate Chunk granola bar is packed with decadent chunks of semisweet chocolate; the Honey Roasted Nut granola bar combines the delicious, sweet taste of honey, crunchy peanuts and cashews; and the Cinnamon Brown Sugar with Apples and Cranberries granola bar is filled with the rich, comforting flavors of cinnamon and brown sugar and pieces of real apple and cranberries. All three varieties have two grams of dietary fiber, zero grams trans fat and are cholesterol-free.

"There's a good feeling that comes from knowing what you're eating," said Heather Vergara, marketing director for Quaker Snack Bars. "Quaker Simple Harvest Chewy Granola Bars offer familiar ingredients you can recognize and tempting taste that makes choosing a good snack easy."

Quaker Simple Harvest Chewy Granola Bars are available in grocery stores nationwide for a suggested retail price of $3.69 per carton of six bars.

Quaker Simple Harvest Instant Multigrain Hot Cereal is also available in three flavors: Apples with Cinnamon; Maple Brown Sugar with Pecans; and Vanilla, Almond & Honey.

For more information, please visit http://www.QuakerSimpleHarvest.com.

About Quaker Snack Bars

Quaker Snack Bars is an extensive product line within the Quaker Oats brand, including a variety of Quaker Chewy Granola Bars and baked snacks. Headquartered in Chicago, and a unit of PepsiCo, Inc., the Quaker Oats Company is one of the world's largest consumer packaged goods companies. For nearly 130 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Holding No. 1 positions in their respective categories, Quaker Oats, Quaker Rice Cakes and Quaker Chewy Granola Bars are consumer favorites. For more information, please visit http://www.QuakerSimpleHarvest.com.

About PepsiCo

PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 17 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones North America Sustainability Index and the Dow Jones World Sustainability Index. For more information, please visit http://www.pepsico.com.


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SOURCE Quaker Simple Harvest
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