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Quaker(R) Life(R) Cereal Partners with Actress and Mom Holly Robinson Peete to Inspire Moms to Make Their Best Days Happen
Date:3/13/2008

Famous and Everyday Moms Share Their Own Words of Wisdom, Consumers Enter

to Win One-of-a-Kind Keepsake Book at LifesBestDays.com

CHICAGO, March 13 /PRNewswire/ -- For moms who well know "life's what you make it," Quaker(R) Life(R) Cereal is introducing a little life inspiration. With the help of actress and mother Holly Robinson Peete, Life Cereal is inspiring moms to share how they make the most of each day with their families through a life-embracing campaign called Book of Life: Making Your Best Days Happen.

As part of the campaign, Robinson Peete's own words of inspiration are featured in the foreword of Life Cereal's one-of-a-kind keepsake book entitled, Book of Life: Making Your Best Days Happen. The book features a collection of contemporary words of wisdom, family photographs and original signatures from famous and everyday moms, including soccer star Mia Hamm; actress Jennie Garth; television host Dayna Devon; and hero Alana Strickland, who has opened her home to 112 foster children in the past decade. But its story is yet to be complete, as one page will be customized to feature personal words and family photographs from the grand prize winner of the "Life Cereal Book of Life" sweepstakes. Visitors to LifesBestDays.com can enter to win this timeless piece, and get a sneak peak at a selection of the pages from famous and everyday moms. Moms across the country can also visit the Web site to upload their own page to the online community Book of Life, or simply enjoy reading the inspirations contributed by other life embracers.

Robinson Peete is focused on making every day a best day, especially in the face of a challenging situation. She and her husband, former NFL quarterback Rodney Peete, recently spoke out about their son who has autism, and gave comfort to other families who also struggle with the disorder. "I've learned it's often the little things that make up a best day, such as giving a spontaneous bear hug to my kids or high-fiving my husband in celebration of a touchdown," said Robinson Peete. "So, when I learned about Quaker Life Cereal's campaign to inspire moms to make their best days happen, I wanted to get involved to share my own daily hopes and happiness."

Quaker Life Cereal Helps Moms Create Their Own Book of Life

At LifesBestDays.com, moms are invited to upload their own page to the online community Book of Life, or view the words of wisdom shared other life-embracing moms. Visitors can also enter the "Life Cereal Book of Life" sweepstakes on the site between now and June 30, 2008. One grand prize winner will receive the one-of-a-kind keepsake book, titled Book of Life: Making Your Best Days Happen, and 5,000 first prize winners will win a free 8x8 photo book from Shutterfly.com(TM) -- the perfect way to create and celebrate your own collection of "best days" family memories. All visitors to LifesBestDays.com will be offered an exclusive 20% discount on a single order of $25 or more at Shutterfly.com to create a personalized family photo story book.

"Quaker Life Cereal has long been inspiring life's moments to help moms make each day count for her and her family," says Dave Kimbell, vice president of marketing for Quaker breakfast. "We're excited to continue being a part of moms' life journey with the opportunity to showcase their words of wisdom."

NO PURCHASE NECESSARY to enter the sweepstakes. Subject to the Official Rules available at LifesBestDays.com.

ABOUT QUAKER LIFE CEREAL

Quaker Life Cereal is known for helping families feel good about starting their days off right. With its wholesome, lightly sweetened biscuits in delicious bite, it's no wonder it's been a favorite for 40 years. Life Cereal is available is several varieties including: new Maple & Brown Sugar, Cinnamon and Original, all of which are made with whole grain Quaker oats and qualify for the PepsiCo Smart Spot symbol. Quaker Life Cereal is available nationwide at an average retail price of $3.89. Visit http://www.lifecereal.com for more information.

ABOUT PEPSICO

PepsiCo (NYSE: PEP) is one of the world's largest food and beverage companies, with 2007 annual revenues of more than $39 billion. The company employs approximately 185,000 people worldwide, and its products are sold in approximately 200 countries. Its principal businesses include: Frito-Lay snacks, Pepsi-Cola beverages, Gatorade sports drinks, Tropicana juices and Quaker foods. The PepsiCo portfolio includes 17 brands that generate $1 billion or more each in annual retail sales. PepsiCo's commitment to sustainable growth, defined as Performance with Purpose, is focused on generating healthy financial returns while giving back to communities the company serves. This includes meeting consumer needs for a spectrum of convenient foods and beverages, reducing the company's impact on the environment through water, energy and packaging initiatives, and supporting its employees through a diverse and inclusive culture that recruits and retains world-class talent. PepsiCo is listed on the Dow Jones North America Sustainability Index and the Dow Jones World Sustainability Index. For more information, please visit http://www.pepsico.com.


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SOURCE Quaker Life Cereal
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