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Quadriga Art Offers New Whitepaper: "The Past is the Past: Propel Your Marketing Strategy into the Future"
Date:3/20/2013

New York, NY (PRWEB) March 20, 2013

Nonprofits seeking to capture and retain new donors are offered strategies and tips in a new free whitepaper available for download : "The Past is the Past: Propel Your Marketing Strategies into the Future". The new thought leadership offers a fresh look at direct marketing for nonprofits, including a useful “Health Checkup” to make sure they are using the best strategies for connecting with the ever-evolving market. The 10-question survey is included in the new white paper authored by Quadriga Art staff, with CEO Mark Schulhof, global direct marketing leaders.

The paper offers a look at direct mail strategies that were successful in the past, examining those that are outdated and some that that have been resurrected with a modern twist. Quadriga Art also addresses strategies for 2013 and invites organizations to take a direct marketing survey to help them identify which of their practices are outdated and which are functional for reaching today’s financially savvy and technology-driven donors.

Some themes from the paper include:

  •     Failing to integrate marketing channels demonstrates a failure to give up what is old and risk what is new.
  •     Although technology and big data are demanding a futuristic approach to marketing, sometimes a successful past campaign can once again impact donors’ hearts and wallets.
  •     Personalization is growing as studies show personalized emails improve click-through and conversion rates.

About Quadriga Art,LLC

Quadriga Art, LLC, is a global company provi
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