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QUITPLAN(R) Services Can Help Minnesotans Kick Tobacco Habit for New Year
Date:12/20/2007

Free professional counseling and support available from ClearWay

Minnesota(SM)

MINNEAPOLIS, Dec. 20 /PRNewswire/ -- With Minnesota now a smoke-free state and the New Year fast approaching, many Minnesotans are looking to improve their health by quitting smoking in 2008. QUITPLAN Services, sponsored by ClearWay Minnesota offers free, professional counseling to help Minnesotans achieve their goal of stopping smoking for good.

"We know that many Minnesotans who smoke want to quit and have likely tried quitting cold turkey without success," said David Willoughby, Chief Executive Officer of ClearWay Minnesota. "We want to encourage Minnesotans to use the proven tools of QUITPLAN Services to quit tobacco and live healthier in 2008. People who receive professional help like this are much more likely to successfully quit than those who try to quit on their own."

Callers to 1-888-354-PLAN (7526) will receive information about all QUITPLAN Services available to them, including phone counseling, in-person counseling and online support and resources. In addition, Minnesotans can find out more information about these services at quitplan.com.

Studies have shown that using a professional program greatly increases a smoker's chance of successfully quitting, and independent research has found the comprehensive QUITPLAN programs to be especially effective. The average success rate for cold turkey quit attempts is 5 percent; Minnesota smokers who have received phone or in-person counseling through QUITPLAN Services have successfully quit at rates of 33 percent or better.

QUITPLAN(R) Services for Minnesotans include:

-- The QUITPLAN(R) Helpline -- The QUITPLAN Helpline, 1-888-354-PLAN

(7526), offers telephone counseling and free nicotine patches, lozenges

or gum to eligible callers.

-- quitplan.com -- The website offers free lifetime membership, helpful

quitting tools and activities and the chance to connect online with

thousands of others who have chosen to quit tobacco.

-- QUITPLAN(R) Centers -- QUITPLAN Centers provide in-person counseling in

a healthcare setting, as well as access to nicotine patches, lozenges

or gum.

-- Community-Tailored QUITPLAN(R) Centers -- A combination of stop-smoking

tools and culturally-tailored counseling for communities of color.

-- QUITPLAN(R) at Work -- The QUITPLAN at Work program offers free on-site

professional group counseling for eligible businesses with at least

eight employees ready to stop smoking.

Setting a quit date in 2008 will not only improve the health of many Minnesotans, but reduce overall health care costs as well. Each year, 5,600 Minnesotans die from tobacco related diseases, and the cost of smoking is estimated to be $2 billion in direct health care costs.

About ClearWay Minnesota(SM)

ClearWay Minnesota is an independent, non-profit organization that improves the health of Minnesotans by reducing the harm caused by tobacco. ClearWay Minnesota serves Minnesota through its grant-making program, QUITPLAN stop-smoking services and statewide outreach activities. It is funded with 3 percent of the state's 1998 tobacco settlement. For more information on QUITPLAN Services, call 952-767-1400 or visit clearwaymn.org.

Contact: Mike Sheldon

Communications Manager

(952) 767-1425


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SOURCE ClearWay Minnesota
Copyright©2007 PR Newswire.
All rights reserved

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