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Putting the Dietary Guidelines for Americans into Action: Behavior-Directed messages to Motivate Parents Published in the Journal of the Academy of Nutrition and Dietetics
Date:2/22/2013

te receptivity to specific messages among parents. Each set of messages was evaluated based on its level of believability, ability to motivate and its likelihood to lead to a specific diet or physical activity-related behavior.

Web Based Survey Results

Following are the core concept messages in each of six categories that ranked highest for believability on the survey:

Calories: “Know Your Number” -- Learning how many calories you should consume in a day is a critical first step on managing your weight.

Physical Activity: “Fun Stuff Counts” -- Get active with the family whether it’s soccer in the backyard, dancing to music, or taking a walk in your neighborhood.

Energy Balance: “Take Charge of Your Weight” -- Balancing the calories you eat and drink with the calories you burn through physical activity puts you in control.

Portion Size: “Small Steps=Big Changes” -- Serve smaller portions to help curb calories and keep your weight on the right track.

Higher Calorie Foods and Beverages: “Be a Role Model for Your Children” -- Show your family how to savor their favorite higher-calorie foods and beverages by enjoying smaller portions together.

Nutrient Rich Foods and Beverages: “Base Your plate on Nutrient Rich Foods” -- Base your plate on nutrient-rich foods that offer beneficial nutrients and fewer calories. Choose fruits and vegetables, whole and enriched grains, lean meats, beans and nuts and low-fat and fat-free dairy foods more often.

The articles are co-authored by: Wendy Reinhardt Kapsak, MS, RD, formerly with the IFIC Foundation, and, presently, Senior Manager, Public Affairs, Monsanto Company; Marianne Smith Edge, MS, RD, LD, FADA, Senior Vice President, Nutrition & Food Safety, International Food Information Council Foundation; Christy White, principal, Cogent Research, LLC, Cambridge, MA; Nancy M. Childs, PhD., Professor of Food Marketing and Peck Fellow, Saint Joseph's Univ
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