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Purple Dog Tag Launches; Provides Hope and Healing to Thousands of US Servicemen & Veterans
Date:7/10/2008

Purpledogtag.com Offers Easy Way for Every American to Stand Behind Our

Troops

BOSTON, July 10 /PRNewswire-USNewswire/ -- Ron Lawner's Catalyst (RLC), a company focused on creating awareness for the most underserved and at-risk groups in our country, today announced the launch of its first campaign, Purple Dog Tag. The project's goal is to assist those soldiers who have been wounded in conflict in the Middle East and Afghanistan return to a normal life.

(Photo: http://www.newscom.com/cgi-bin/prnh/20080710/NETH020 )

Since March of 2003, tens of thousands of American service men and women have been wounded while serving on behalf of our country in the wars in the Middle East. Much like during the Vietnam conflict, these wounded soldiers return home in need of everything from long-term psychological care to state- of-the-art prosthetics to the most modern rehabilitation techniques. Purple Dog Tag's goal is to ensure that our returning wounded vets feel the support and appreciation of the American people, much unlike post-Vietnam.

"This idea stemmed from the frustration that we are unable to do anything to help these wounded soldiers returning from Afghanistan and Iraq," said Ron Lawner, founder of Ron Lawner's Catalyst. "The bottom line is that we need to take care of each other. Regardless of one's politics and personal views of the ongoing conflicts in the Middle East, the care of our returning wounded soldiers is something that we -- as Americans -- need to own."

The Purple Dog Tag stands as a symbol that wounded soldiers are worthy of honorable recognition. The tag, made of purple-colored rubber, has the word "HEART" written on one side and "In support of our returning wounded soldiers" on the reverse. The hole, partially punched through the tag, represents all that is now missing in the lives of these wounded
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SOURCE Purpledogtag.com
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