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Purple: The Hottest Color for Fall in Shoes, Handbags and Martinis
Date:9/24/2007

The Palm Restaurant Leads the Purple Drink Craze in NYC

NEW YORK, Sept. 24 /PRNewswire/ -- Trendy and health-conscious have become one and the same in New York City hot spots, where high-antioxidant beverages like those made from the mega-popular acai berry are making their way to cocktail glasses across the city. Leading the "healthy-cocktail" craze, The Palm Restaurant on the West Side has consumers lining up for Purple cocktails that pack the promise of an antioxidant boost along with a cocktail buzz.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070924/NYM105 )

Party-goers believe they were given the green light to drink up this spring, when researchers from Kasetsart University in Thailand found that combining alcohol with high-antioxidant berries can actually boost the berry's antioxidant effects. This was all that trendy NYC bar patrons needed to hear to leave them clamoring for berry cocktails. Now, a new antioxidant-packed beverage is quenching their thirst for berry drinks, combining the power of seven of them into just one bottle. This new beverage, simply called PURPLE, happens to make the perfect Purple Martini, and bartenders at The Palm -- known for pouring a generous martini -- have been shaking them up for customers since they began stocking PURPLE in August.

"As soon as we tasted PURPLE, we knew that the cocktail options would be endless," says Christopher Gilman, General Manager of The Palm on the West Side. "Its pleasingly tart flavor mixes well with alcohol, making it the perfect ingredient for berry-flavored martinis. Once we introduced our customers to a PURPLE Martini and they heard about the antioxidant benefits, they were sold."

All-natural, no sugar added PURPLE combines the exotic acai berry with six other antioxidant-rich juices, including: black cherry, pomegranate, black currant, purple plum, cranberry and blueberry. Not a cocktail drinker? PURPLE is great on its own and is the perfect ingredient for a healthy fruit smoothie as well.

"Every A-list celebrity has been to The Palm at some point or another," says Ted Farnsworth, PURPLE's founder. "With stars like Little Miss Sunshine's Abigail Breslin to Mayor Bloomberg to Sharon Stone being spotted at The Palm within the last few months alone, it's an honor for us to be considered a part of their menu."

PURPLE is currently available in cocktails at The Palm on the West Side located at 250 W. 50th Street in Manhattan as well as by the bottle at health food stores, restaurants, delis, drug stores, supermarkets and convenience stores in New York, Los Angeles and Miami and will be available at retailers nationwide in the Fall of 2007. PURPLE retails for $3.99 for a 10 oz bottle; watch for PURPLE's new website at http://www.drinkpurple.com.

About The Palm

The Palm Restaurant proudly serves huge cuts of USDA prime-aged beef, jumbo Nova Scotia lobster and premium seafood, cooked to perfection with service and atmosphere like nowhere else. Known as the "place to see and be seen," the famed walls of each Palm are adorned with the caricatures of celebrities, politicians and socialites who make up its impressive customer base. Through four generations, the two families who opened the original Palm in 1926 on the east side of Manhattan have maintained co-ownership of the restaurant company. The Palm currently has more than 25 restaurants in 24 cities across the United States, Mexico and Puerto Rico. For more information on The Palm, visit http://www.thepalm.com.


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SOURCE Purple Beverage Company
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