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Purity Products Releases Their Next Generation Lycopene Omega-3 Super Formula

Purity Products®, a leading direct-to-consumer provider of premium dietary supplements, announces the release of their new Lycopene Omega-3 Super Formula.

(PRWEB) February 1, 2010 -- Purity Products®, a leading direct-to-consumer provider of premium dietary supplements, announces the release of their new Lycopene Omega-3 Super Formula.

The new formula further strengthens Purity Products’ popular line of high-end omega-3 specialty products. In addition to the widely known benefits of their pharmaceutical grade omega-3 fish oil, this new triple acting formula was designed to target healthy cholesterol levels and overall cardiovascular health, maintain skin health, fight free radical damage, and maintain prostate wellness.

Bolstered with plant sterols, Lycopene Omega-3 Super Formula is positioned as a powerful natural tool to help people manage healthy cholesterol levels. Along with Purity Products’ concentrated fish oil and 15mg of Lycomato®, the new formula also features a powerful dose of vitamin D3. VP of Product Development Jason Kam says “We expect most customers will see this first and foremost as a frontline cardiovascular supplement, but they’ll be pleasantly surprised when they learn the other ways it can benefit them. We expect Lycomato® to become a cornerstone ingredient for us moving forward.”

About Purity Products®
A leader in the dietary supplement industry, Purity Products is committed to providing customers with evidence based nutritional supplements. Established in 1993 by current President and CEO Jahn Levin, Purity Products' focus remains on creating satisfied customers through dedication to quality, innovation and elite customer service.

To learn more about Lycopene Omega-3 Super Formula and Purity Products®, please visit their website at


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