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Purina(R) Pro Plan(R) Introduces Innovative Blend of Tender and Hard Kibbles
Date:10/29/2008

Shredded Blend Formula Combines Both in One Bag for a Tasty, Nutritious New

Meal

ST. LOUIS, Oct. 29 /PRNewswire/ -- With the innovative new Shredded Blend formula by Purina(R) Pro Plan(R) brand dog food, pet owners can give their dogs both tender, shredded pieces and hard kibbles at every meal. Each bag of Pro Plan Shredded Blend contains a combination of savory hard kibble and shredded pieces, giving dogs the taste they love and 100 percent complete and balanced nutrition with real meat or chicken as the number one ingredient.

Dog Tested, Dog Approved

The Shredded Blend product line contains 85 percent savory hard kibble and 15 percent tender, shredded pieces for outstanding taste. According to recent taste comparisons, dogs overwhelmingly prefer the taste of Shredded Blend over the three original Pro Plan formulas, which Shredded Blend will replace. For example, 89 percent of dogs tested preferred Shredded Blend Natural Lamb & Rice formula to the original Natural Lamb & Rice formula. In addition, 88 percent preferred Shredded Blend Chicken & Rice to the original variety and 81 percent preferred Shredded Blend Beef & Rice to the original.

"The combination of hard kibble and tender pieces in the new Shredded Blend give dogs the delicious taste and texture they want in a complete and balanced nutrition package owners can feel confident about," says Sandra Lyn, Ph.D., senior product development scientist.

The new Shredded Blend product line is conveniently available at local pet specialty retailers and veterinary clinics in a variety of sizes. For more information, please visit http://www.proplan.com.

About Nestle Purina PetCare

Nestle Purina PetCare promotes responsible pet care, community involvement and the positive bond between people and their pets. A premiere global manufacturer of pet products, Nestle Purina PetCare is part of Swiss-based Nestle S.A., the world's largest food company.

CONTACT: Melissa Cuttone: 312/729-4262

GolinHarris or

Kerry Lyman: 314/982-2094

Nestle Purina PetCare Company


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SOURCE Nestle Purina PetCare
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