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Purina(R) Cat Chow(R) Brand Cat Food Partners With Susan G. Komen for the Cure(R)
Date:10/8/2008

First Pet Food Brand to Partner With Organization offers Limited-Edition

Pink Bag for Breast Cancer Research

ST. LOUIS, Oct. 8 /PRNewswire/ -- Whether it's their reassuring purr or playful expressions of affection, cats have long been known to comfort their owners. This soothing role can be especially important when faced with a major health crisis, such as breast cancer. In support of all women battling cancer and those who are survivors, Purina(R) Cat Chow(R) brand Cat Food is lending a paw in the battle against breast cancer, becoming the first pet food brand to partner with Susan G. Komen for the Cure(R).

In celebration of the loving support cats provide, Cat Chow will donate $175,000 to Susan G. Komen for the Cure. Also, a $1.00 donation will be made in the name of each person who completes a short breast cancer awareness survey on http://www.catchow.com/pink, up to an additional $50,000. During the month of October, Cat Chow will be available in a pink, limited edition bag in pet aisles nationwide.

"At Purina we believe in the unique and wonderful connection between cats and people," says Michael Joergensen, Cat Chow brand manager. "Enabling consumers and their pets to support such an important cause is a great way to spread awareness and inspire even more people to become involved."

Purrfect Companions for Cancer Patients

Cancer patients report pets provide essential support while they are battling the disease, and pet ownership is also significantly associated with better perceived control of illness and treatment.(1) Cancer survivor Dr. Janet Jackson, Cat Chow Mentor and Vice President & Director of Nutrition Research, knows firsthand how much pets can improve their owners' spirits.

"A few years ago, my cats were an enormous source of comfort to me during my breast cancer treatment," says Jackson. "All three of them seemed to know exa
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SOURCE Nestle Purina Pet Care
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