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Sundance Film Festival: An Environmentally Conscious Celebration of Film

Pure & Natural is excited to announce its Eco-Friendly Lounge on Main St. during the January 2008 Sundance Film Festival, complete with all-natural food, beverage and design for the eco-conscious celebrity set. Robert Redford founded the Sundance Institute, the inspiration behind the Festival, in 1981 as an eco-conscious organization created to nurture independent filmmaking. Pure & Natural is thrilled to become a part of Hollywood's greater environmentally-oriented community.

World Wildlife Fund: Supporting the World Around You

Pure & Natural is a proud supporter of the World Wildlife Fund, and will donate a minimum of $100,000 annually in a demonstration of its commitment to protecting the future of nature.

In support of an eco-friendly lifestyle, Pure & Natural will announce additional events in 2008 and beyond.

Pure & Natural products will be available in February, 2008 at mass retailers nationwide. Prices range from $3.99 to $5.99 SRP.

About Pure & Natural

Drawn from and inspired by nature, Pure & Natural offers consumers what they need to keep their bodies and environment clean and healthy. Pure & Natural uses natural ingredients and recycled packaging to form a brand that is truly eco-conscious. The product line consists of a Body Wash, Liquid Hand Soap and Bar Soap which are each available in three ingredient combinations. Pure & Natural will be available at mass market retailers nationwide in February, 2008.

Nurture yourself and the world around you with Pure & Natural.

-- 98% Natural Origin

-- Hypo-allergenic

-- Biodegradable

-- 100% Recyclable Packaging

-- Paraben Free

-- Not tested on animals