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Pure & Natural: Introducing an Effective, Healthy Approach to Personal Care and Beyond
Date:10/1/2007

NEW YORK, Oct. 1 /PRNewswire/ -- Consumers are more concerned than ever about the products they use and their impact on the world around them. Beauty is now more than just an every day routine, it can encompass an eco-conscious way of life. With that in mind, Pure & Natural introduces a new line of personal care products, which are both healthy for your skin and the environment. This new product line delivers more than just personal care benefits; it reinforces a commitment to preserving the environment.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071001/LAM105 )

Pure & Natural consists of three new products including a Body Wash, a Liquid Hand Soap and Bar Soap, each reflecting a comprehensive environmentalist standpoint. All Pure & Natural products are biodegradable: the Body Wash and Liquid Hand Soap packaging are 100% recyclable, the Bar Soap packaging is made of 100% post consumer paper with seeds embedded inside, so users can actually plant the wrapping in the ground and watch it sprout a few weeks later.

These new products contain ingredients that come together to moisturize, cleanse and renew skin. Enriched with pure glycerin, all three products are hypoallergenic to leave skin feeling soft, clean and healthy.

The Pure & Natural Body Wash, Liquid Hand Soap and Bar Soap are each available in three great ingredient combinations:

-- Almond Oil & Cherry Blossom: to moisturize, nourish and soothe skin.

-- Rosemary & Mint: to cleanse, refresh and revive skin.

-- Grapefruit & Pomegranate: to gently exfoliate and renew the skin.

"We are proud of our brand as it reflects a lifestyle of eco-conscious living without sacrificing performance and style. From the ingredients to the packaging, Pure & Natural is eco-friendly giving the consumer a better choice," according to Pure & Natural brand manager, Sami Myohanen. "Today's woman looks for personal care products which mirror her own values and Pure & Natural speaks to that desire for healthy, environmentally responsible, quality products."

As a lifestyle brand, Pure & Natural has partnered with a variety of organizations which support the equities of the brand. One of the goals behind the brand is to introduce consumers to a healthy way of life, whether it is eco-friendly clothes, products, awareness of environmental issues, or the little things consumers can do in their homes to help themselves and the environment. Reflecting this goal, Pure & Natural has developed the following partnerships:

Nancy O'Dell: Host of Access Hollywood and Mother of Three

As a mother, Nancy O'Dell knows how important it is to provide herself and her family with beauty and skincare products that are safe and environmentally friendly. O'Dell will be joining Pure & Natural for a variety of events, including the celebration of her first Mother's Day since the birth of her daughter and other exciting endeavors throughout 2008.

Kimberly Rider: Eco-Friendly Designer and Author

Pure & Natural has collaborated with Kimberly Rider to show consumers how small changes in their everyday life can have a big impact on the environment.

Rider helps to extend the lifestyle image of this multi-faceted brand, as she lends her environmental expertise to the creative team at Pure & Natural in an effort to combine natural beauty and eco-conscious solutions.

FutureFashion: Environmentally-Conscious Fashion Show at Bryant Park's Fashion Week

This cutting edge eco-friendly runway show at New York's famed Fashion Week in Bryant Park in February 2008 encourages top designers to use renewable, reusable, non-polluting fabrics in a stylish effort to save the environment's scarce resources. Sponsored by Earth Pledge, a New York-based nonprofit group that promotes environmental programs, this show has featured creations from designers such Derek Lam, Zac Posen, and Oscar de la Renta. Pure & Natural will be lead sponsor of FutureFashion this year, and aims to encourage designers that fashion and the environment can coexist.

Sundance Film Festival: An Environmentally Conscious Celebration of Film

Pure & Natural is excited to announce its Eco-Friendly Lounge on Main St. during the January 2008 Sundance Film Festival, complete with all-natural food, beverage and design for the eco-conscious celebrity set. Robert Redford founded the Sundance Institute, the inspiration behind the Festival, in 1981 as an eco-conscious organization created to nurture independent filmmaking. Pure & Natural is thrilled to become a part of Hollywood's greater environmentally-oriented community.

World Wildlife Fund: Supporting the World Around You

Pure & Natural is a proud supporter of the World Wildlife Fund, and will donate a minimum of $100,000 annually in a demonstration of its commitment to protecting the future of nature.

In support of an eco-friendly lifestyle, Pure & Natural will announce additional events in 2008 and beyond.

Pure & Natural products will be available in February, 2008 at mass retailers nationwide. Prices range from $3.99 to $5.99 SRP.

About Pure & Natural

Drawn from and inspired by nature, Pure & Natural offers consumers what they need to keep their bodies and environment clean and healthy. Pure & Natural uses natural ingredients and recycled packaging to form a brand that is truly eco-conscious. The product line consists of a Body Wash, Liquid Hand Soap and Bar Soap which are each available in three ingredient combinations. Pure & Natural will be available at mass market retailers nationwide in February, 2008.

Nurture yourself and the world around you with Pure & Natural.

-- 98% Natural Origin

-- Hypo-allergenic

-- Biodegradable

-- 100% Recyclable Packaging

-- Paraben Free

-- Not tested on animals


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