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Pure & Natural: Introducing an Effective, Healthy Approach to Personal Care and Beyond
Date:10/1/2007

NEW YORK, Oct. 1 /PRNewswire/ -- Consumers are more concerned than ever about the products they use and their impact on the world around them. Beauty is now more than just an every day routine, it can encompass an eco-conscious way of life. With that in mind, Pure & Natural introduces a new line of personal care products, which are both healthy for your skin and the environment. This new product line delivers more than just personal care benefits; it reinforces a commitment to preserving the environment.

(Photo: http://www.newscom.com/cgi-bin/prnh/20071001/LAM105 )

Pure & Natural consists of three new products including a Body Wash, a Liquid Hand Soap and Bar Soap, each reflecting a comprehensive environmentalist standpoint. All Pure & Natural products are biodegradable: the Body Wash and Liquid Hand Soap packaging are 100% recyclable, the Bar Soap packaging is made of 100% post consumer paper with seeds embedded inside, so users can actually plant the wrapping in the ground and watch it sprout a few weeks later.

These new products contain ingredients that come together to moisturize, cleanse and renew skin. Enriched with pure glycerin, all three products are hypoallergenic to leave skin feeling soft, clean and healthy.

The Pure & Natural Body Wash, Liquid Hand Soap and Bar Soap are each available in three great ingredient combinations:

-- Almond Oil & Cherry Blossom: to moisturize, nourish and soothe skin.

-- Rosemary & Mint: to cleanse, refresh and revive skin.

-- Grapefruit & Pomegranate: to gently exfoliate and renew the skin.

"We are proud of our brand as it reflects a lifestyle of eco-conscious living without sacrificing performance and style. From the ingredients to the packaging, Pure & Natural is eco-friendly giving the consumer a better choice," according to Pure & Natural brand manager, Sami Myohanen. "Today's woman looks
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SOURCE Pure & Natural
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