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Pump Up The Volume: Equinox Releases Exclusive Celebrity Playlists
Date:8/31/2009

all debut -- including Madonna, Cher, Dave Navarro, Cyndi Lauper, Stevie Nicks, Darryl "DMC" McDaniels, Michael Buble as well as DJ Paul Sevigny. Each of which (as with any artists who follow) aren't under any contractual obligation or financial arrangement with Equinox. Kosoy notes that the overall collection will aim to cover all genres and incorporate new finds from up-and-comers as well as rare tracks from well-known artists. "Although the music is discovery focused, we want the Guest DJs to be true to themselves and we will work with them to edit the list through the Equinox lens. We love bringing up newcomers by introducing them to our member base, but there is also something inherently positive about hearing a song that takes you back to a familiar place or time that makes you feel good," she says.

EQ Sessions -- Celebrity Sets will roll out organically, weaving in with the monthly scheduled releases of EQ Sessions, rather than following a specific timeline. "We want to ensure that the music is relevant. To keep it in line with the discovery focus, we need to give the guest DJs relatively short lead times so that the music is current, and reflects their thinking at that moment in time." Kosoy says. EQ Sessions Celebrity Sets will be available at Equinox.com, the EQ iPhone App and iTunes.


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SOURCE Equinox Fitness Clubs
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