Navigation Links
Pump Up The Volume: Equinox Releases Exclusive Celebrity Playlists
Date:8/31/2009

NEW YORK, Sept. 1 /PRNewswire/ -- Want to "Get into the Groove" to the same music that motivates Madonna? Curious about what "The Remedy" is for Jason Mraz's healthy lifestyle? Beginning September 2009, Equinox pumps up the volume with a revolutionary approach to having a fit body and a sound mind.

Launched in April 2008, EQ Sessions offer members the opportunity to download playlists via iTunes from Equinox.com. Curated in-house by Equinox Creative Director Bianca Kosoy, a new music mix is added monthly, building on the brands' It's Not Fitness, It's Life platform. There are currently 20 EQ Sessions available, including July's House Call, which offers up a sound prescription that's hot enough to make it feel like summer all year long.

"The underlying current of EQ Sessions is largely discovery focused -- music that we consider new and noteworthy," Kosoy says. "Our members look to us as a source of knowledge on overall wellness and we want to consistently introduce them to innovative content. The typical workout genre is too predictable and very limiting," she says. "As a lifestyle brand, we want high energy, inspirational music that can be the soundtrack to a well rounded life, which of course includes fitness."

Shortly after its launch, EQ Sessions formed a significant fan base, including Equinox members as well as their high profile celebrity clientele. "Once we got some traction with EQ Sessions, it was a natural progression to incorporate relevant and iconic artists as guest DJs -- from actors and musicians to athletes -- people that embody the ethos of Equinox," Kosoy says.

"Equinox has the reputation of having a holistic 360 degree approach to wellness. As a result, we carefully consider each member touch point and music is obviously a very emotional, high profile one." More than a dozen star-studded mixes are already in play for the fall debut -- including Madonna, Cher, Dave Navarro, Cyndi Lauper, Stevie Nicks, Darryl "DMC" McDaniels, Michael Buble as well as DJ Paul Sevigny. Each of which (as with any artists who follow) aren't under any contractual obligation or financial arrangement with Equinox. Kosoy notes that the overall collection will aim to cover all genres and incorporate new finds from up-and-comers as well as rare tracks from well-known artists. "Although the music is discovery focused, we want the Guest DJs to be true to themselves and we will work with them to edit the list through the Equinox lens. We love bringing up newcomers by introducing them to our member base, but there is also something inherently positive about hearing a song that takes you back to a familiar place or time that makes you feel good," she says.

EQ Sessions -- Celebrity Sets will roll out organically, weaving in with the monthly scheduled releases of EQ Sessions, rather than following a specific timeline. "We want to ensure that the music is relevant. To keep it in line with the discovery focus, we need to give the guest DJs relatively short lead times so that the music is current, and reflects their thinking at that moment in time." Kosoy says. EQ Sessions Celebrity Sets will be available at Equinox.com, the EQ iPhone App and iTunes.


'/>"/>
SOURCE Equinox Fitness Clubs
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Here Comes the Sun: Celebrity Equinox Named in Southampton
2. Equinox Fitness Clubs Continues National Expansion with the Opening of its Second Boston Location
3. Equinox Fitness Clubs Grows With The Flow
4. Resolve for Results: 10 Tips From Equinox Fitness Club to Help You Keep Your Resolutions in 09
5. First Defense Nasal Screen Comp. Releases New Protection Product Just in Time for Pandemic Flu Season
6. VHI Releases Consumer Guide to Obstetrical Services in Virginia
7. To Help People Weather the Health Care Crisis, Favorpals.com Releases its Newest Feature: Barter for Health Care
8. Blue Cross Blue Shield of Michigan Releases Letter Sent to Congressmen John Dingell and Sander Levin
9. Profiles International Releases New Study Identifying Key Factors for Strategic Workforce Planning
10. Department of Health Releases Guidance on Novel H1N1 Influenza for Schools K-12
11. RevenueXL Releases a 'Must Use' EMR Feature Guide for Physicians: Top 10 Electronic Medical Record Software Features for Every Physician
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/25/2016)... ... June 25, 2016 , ... Conventional wisdom preaches the benefits of moderation, whether ... latter, setting the bar too high can result in disappointment, perhaps even self-loathing. However, ... their goal. , Research from PsychTests.com reveals that behind the tendency ...
(Date:6/24/2016)... ... June 24, 2016 , ... Those who have experienced traumatic events may suffer ... unhealthy avenues, such as drug or alcohol abuse, as a coping mechanism. To avoid ... healthy coping following a traumatic event. , Trauma sufferers tend to feel a range ...
(Date:6/24/2016)... ... ... Marcy was in a crisis. Her son James, eight, was out of control. Prone to ... , “When something upset him, he couldn’t control his emotions,” remembers Marcy. “If there ... my other children and say he was going to kill them. If we were ...
(Date:6/24/2016)... ... 2016 , ... Global law firm Greenberg Traurig, P.A. announced that 20 Florida ... their peers for this recognition are considered among the top 2 percent of lawyers ... as members of this year’s Legal Elite Hall of Fame: Miami Shareholders Mark ...
(Date:6/24/2016)... CA (PRWEB) , ... June 24, 2016 , ... Comfort ... the American Cancer Society and the Road To Recovery® program to drive cancer patients ... seniors and other adults to ensure the highest quality of life and ongoing independence. ...
Breaking Medicine News(10 mins):
(Date:6/26/2016)... , June 27, 2016  VMS Rehab Systems, Inc. ... will take whatever measures required to build a strong ... which is currently listed on the OTC Markets-pink current ... Chairman and CEO, "We are seeing an anomaly in ... understand, not only by the Company, but shareholders and ...
(Date:6/24/2016)... 2016  Consumers have taken a more active ... more emphasis on patient outcomes. ... the pharmaceutical industry have evolved beyond just providing ... are focusing on becoming more patient-oriented across their ... services that improve health. ...
(Date:6/24/2016)... FRANCISCO, Calif. , June 24, 2016 /PRNewswire/ ... ), a biopharmaceutical company developing novel therapeutics for ... unmet needs, today announced the closing of its ... of common stock, at the public offering price ... in the offering were offered by GBT. GBT ...
Breaking Medicine Technology: