Navigation Links
Pump Up The Volume: Equinox Releases Exclusive Celebrity Playlists
Date:8/31/2009

NEW YORK, Sept. 1 /PRNewswire/ -- Want to "Get into the Groove" to the same music that motivates Madonna? Curious about what "The Remedy" is for Jason Mraz's healthy lifestyle? Beginning September 2009, Equinox pumps up the volume with a revolutionary approach to having a fit body and a sound mind.

Launched in April 2008, EQ Sessions offer members the opportunity to download playlists via iTunes from Equinox.com. Curated in-house by Equinox Creative Director Bianca Kosoy, a new music mix is added monthly, building on the brands' It's Not Fitness, It's Life platform. There are currently 20 EQ Sessions available, including July's House Call, which offers up a sound prescription that's hot enough to make it feel like summer all year long.

"The underlying current of EQ Sessions is largely discovery focused -- music that we consider new and noteworthy," Kosoy says. "Our members look to us as a source of knowledge on overall wellness and we want to consistently introduce them to innovative content. The typical workout genre is too predictable and very limiting," she says. "As a lifestyle brand, we want high energy, inspirational music that can be the soundtrack to a well rounded life, which of course includes fitness."

Shortly after its launch, EQ Sessions formed a significant fan base, including Equinox members as well as their high profile celebrity clientele. "Once we got some traction with EQ Sessions, it was a natural progression to incorporate relevant and iconic artists as guest DJs -- from actors and musicians to athletes -- people that embody the ethos of Equinox," Kosoy says.

"Equinox has the reputation of having a holistic 360 degree approach to wellness. As a result, we carefully consider each member touch point and music is obviously a very emotional, high profile one." More than a dozen star-studded mixes are already in play for the fall debut -- including Madonna, Cher, Dave Navarro, Cyndi Lauper, Stevie Nicks, Darryl "DMC" McDaniels, Michael Buble as well as DJ Paul Sevigny. Each of which (as with any artists who follow) aren't under any contractual obligation or financial arrangement with Equinox. Kosoy notes that the overall collection will aim to cover all genres and incorporate new finds from up-and-comers as well as rare tracks from well-known artists. "Although the music is discovery focused, we want the Guest DJs to be true to themselves and we will work with them to edit the list through the Equinox lens. We love bringing up newcomers by introducing them to our member base, but there is also something inherently positive about hearing a song that takes you back to a familiar place or time that makes you feel good," she says.

EQ Sessions -- Celebrity Sets will roll out organically, weaving in with the monthly scheduled releases of EQ Sessions, rather than following a specific timeline. "We want to ensure that the music is relevant. To keep it in line with the discovery focus, we need to give the guest DJs relatively short lead times so that the music is current, and reflects their thinking at that moment in time." Kosoy says. EQ Sessions Celebrity Sets will be available at Equinox.com, the EQ iPhone App and iTunes.


'/>"/>
SOURCE Equinox Fitness Clubs
Copyright©2009 PR Newswire.
All rights reserved

Related medicine news :

1. Here Comes the Sun: Celebrity Equinox Named in Southampton
2. Equinox Fitness Clubs Continues National Expansion with the Opening of its Second Boston Location
3. Equinox Fitness Clubs Grows With The Flow
4. Resolve for Results: 10 Tips From Equinox Fitness Club to Help You Keep Your Resolutions in 09
5. First Defense Nasal Screen Comp. Releases New Protection Product Just in Time for Pandemic Flu Season
6. VHI Releases Consumer Guide to Obstetrical Services in Virginia
7. To Help People Weather the Health Care Crisis, Favorpals.com Releases its Newest Feature: Barter for Health Care
8. Blue Cross Blue Shield of Michigan Releases Letter Sent to Congressmen John Dingell and Sander Levin
9. Profiles International Releases New Study Identifying Key Factors for Strategic Workforce Planning
10. Department of Health Releases Guidance on Novel H1N1 Influenza for Schools K-12
11. RevenueXL Releases a 'Must Use' EMR Feature Guide for Physicians: Top 10 Electronic Medical Record Software Features for Every Physician
Post Your Comments:
*Name:
*Comment:
*Email:
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... June 19, ... the dangers associated with chronic pain and the benefits of holistic treatments, Serenity ... who are suffering with Sickle Cell Disease. , Sickle Cell Disease (SCD) is a ...
(Date:6/24/2016)... ... June 24, 2016 , ... Global law firm Greenberg Traurig, ... Elite. The attorneys chosen by their peers for this recognition are considered among the ... Traurig Shareholders received special honors as members of this year’s Legal Elite Hall of ...
(Date:6/24/2016)... , ... June 24, 2016 , ... Topical BioMedics, Inc, makers of Topricin and MyPainAway ... call for a minimum wage raise to $12 an hour by 2020 and then adjusting ... restore the lost value of the minimum wage, assure the wage floor does not erode ...
(Date:6/24/2016)... (PRWEB) , ... June 24, 2016 , ... ... Living, is proud to recognize Dr. Barry M. Weintraub as a prominent plastic ... most beautiful women in the world, and the most handsome men, look naturally ...
(Date:6/24/2016)... ... June 24, 2016 , ... National recruitment firm Slone ... executive with extensive sequencing and genomics experience, as Vice President of North American Capital ... will be responsible for leading the sales team in the commercialization of the HTG ...
Breaking Medicine News(10 mins):
(Date:6/23/2016)... Research and Markets has announced the ... report to their offering. ... favourable commercial environment for MedImmune to enter. The US ageing ... serve to drive considerable growth for effective anti-influenza medications. The ... sales considerably, but development is still in its infancy. ...
(Date:6/23/2016)... RIDGE, Ill. and INDIANAPOLIS ... of students receiving a Lilly Diabetes Tomorrow,s Leaders Scholarship ... The 2016 scholarship winners, announced today online at ... to let type 1 diabetes stand in the way ... Diabetes has supported the Foundation,s scholarship program since 2012, ...
(Date:6/23/2016)... N.J. , June 23, 2016  Guerbet announced ... Premier Inc.,s Supplier Horizon Award . ... year, Guerbet was recognized for its support of Premier ... creation through clinical excellence, and commitment to lower costs. ... to receive this recognition of our outstanding customer service ...
Breaking Medicine Technology: