Awarded Seven Gold Healthcare Advertising Marketing Awards
INDIANAPOLIS, June 2 /PRNewswire/ -- With a record number of over 4,400 entries, the 25th Annual Healthcare Advertising Awards recently gave seven gold awards to Publicis Indianapolis and St. Vincent Hospital for its creative direction, advertising (newspaper and television), and marketing work. Additionally, both entities won three silver (Total Advertising Campaign, Physician Referral Program, Professional Recruitment), two bronze (Patient Handbook and Expectant Mom brochure) and four Merit awards (Publication/External, Healthcare Marketing Report, Calendar, and Special Event).
The seven gold-winning entries were part of a strategic branding campaign to elevate and distinguish St. Vincent Hospital as a healthcare system that offers compassionate, affordable, and holistic patient care. Gold entries emphasized the nursing staff's passion for their patients and the array of holistic care offered by the hospital, which was captured in the Nursing -- Place of Emotions television advertisement and the St. Vincent Centers of Excellence newspaper advertisement insert, respectively. Other gold winning entries include Healthy Spirit, Heart Center, My Story, Tiny Successes, and Kids Connection.
A panel of judges reviewed entries based on creativity, quality, message effectiveness, consumer appeal, graphic design, and overall impact. The Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition in the U.S. Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising, and strategic business development, sponsors the awards.
Publicis Indianapolis is part of Publicis USA and Publicis Group, a
unit of Publicis Worldwide, the original advertising network of Paris-based
Publicis Groupe S.A., which is the world's fourth largest communications
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