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Publicis Groupe Strengthens its Leadership in Digital and Integrated Healthcare Communications in Italy
Date:10/11/2007

ices has already contributed to numerous successes.

Multimedia Healthcare Communication is distinguished by its singular focus on the healthcare market and its ability to integrate medical education, event management and media relations. The company's specialized knowledge and experience in healthcare provides clients with a competitive edge in meeting marketing objectives. Multimedia services a wide array of leading clients including Procter & Gamble, AstraZeneca and sanofi-aventis.

Both Healthware and Multimedia will remain separate units with their own identities within PHCG. Healthware will continue to be led by Roberto Ascione, and Multimedia Healthcare Communication will be led by Simona Bossi. Both will now report to Leonardo Vinci, President of PHCG Italy.

"Healthware and Multimedia are both very synergistic acquisitions for PHCG. Healthware has proven to be a great strategic partner and a wealth of knowledge in digital, as we've seen in their collaboration with Saatchi & Saatchi Italy" said Nick Colucci, Chief Executive Officer of PHCG. "Multimedia brings an unparalleled communications advantage to our PHCG Italy operations, allowing us to pool together our communication channel expertise with our knowledge of healthcare professionals and products, to optimize our clients' communication programs."

About Healthware SpA

Leading performer in innovation and technology, Healthware is an e-health company specialized in the healthcare communications business with a strong e-health and information technology focus. Founded in Italy in 1996, Healthware employs nearly 50 professionals. Mixing research and development with consulting services and software production, Healthware develops integrated projects as well as products and solutions aiming to improve communication on healthcare matters. Products cover a wide range of needs including: Electronic Health Record (EHR) and Clinical Information Systems; Health Networks, HCP Community, Te
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SOURCE Publicis Groupe Services
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